Sales Supervisor

About the Role

Saudia Dairy & Foodstuff Company (SADAFCO) is seeking a Sales Supervisor to join its team in Taif, Makkah, Saudi Arabia. This full-time position requires 5-10 years of relevant experience and focuses on overseeing sales operations and team performance within the designated area to achieve business objectives.

Key Responsibilities

• Assist the Area Sales Manager/Branch Manager in setting sales targets and effectively manage sales routes to achieve objectives within agreed operational parameters.
• Gather and maintain information on relevant sales and distribution channels and competitor activities, sharing insights for appropriate action.
• Ensure all sales staff are trained and execute the company’s Replenishment program with excellence, maintaining optimal product availability and freshness.
• Execute agreements with Modern Trade/Wholesale customers and maintain strong business relations with customer representatives in the designated area.
• Optimize daily journey planning for salesmen in cooperation with them and in alignment with management, to maximize productivity.
• Monitor product shelf life at the point of sale, ensuring proper product rotation, preventing display of expired items, and controlling wastage according to company policies.
• Initiate and organize sales to new clients in assigned routes, aligned with relevant departments and S&D plans, to increase sales.
• Execute the approved company credit policy, managing credit and collection for all sales in the area to ensure timely payments.
• Monitor and analyze inventory carryover in salesmen’s vehicles/vans regularly, taking appropriate action to ensure accurate stock rotation and sales efficiency.
• Ensure accurate and timely data entry, administration, and reporting for the Area, utilizing MSFA (Mobile Sales Force Automation) according to S&D policies and procedures.
• Lead and conduct effective daily MSFA endorsements with each Salesman by reviewing daily performance and identifying opportunities for action and follow-up.
• Ensure all company assets are well-maintained and initiate repairs/replacements where necessary.

Team Leadership and Development

• Guide and motivate sales staff performance, ensuring the required number and quality of personnel are maintained in line with SADAFCO’s HR policies to achieve S&D targets.
• Provide training for new recruits and current staff to enhance their skills and capabilities.
• Ensure vehicles are clean and tidy, and salesmen’s uniforms conform to company standards, to represent the company professionally and be recognized by customers.

Required Qualifications

• Minimum high school diploma or certificate.
• Completed vocational degree in business, marketing, or finance.
• 5-10 years of experience in a sales supervision role.

Essential Skills and Attributes

• Well-developed analytical skills.
• Proven people management experience.
• Friendly yet firm demeanor.
• Physically fit.
• Computer literate.

Work Environment

This is a full-time position based in Taif, Makkah, Saudi Arabia, operating within a dynamic sales and distribution environment that requires active field engagement.