Area Sales Manager

About the Role

Aujan Coca-Cola Beverages Company (ACCBC) is seeking an Area Sales Manager to lead and manage sales operations within an assigned geographical area in Riyadh, Saudi Arabia. This full-time role focuses on achieving volume, value, distribution, and collection targets, executing sales strategies, and driving market execution excellence. The Area Sales Manager will also be responsible for managing branch performance, developing sales teams, and maintaining effective trade relationships to ensure profitable and sustainable growth.

Key Responsibilities

• Ensure the achievement of sales volume, value, and profit targets in line with company objectives.
• Drive the implementation of sales plans, trade promotions, and pricing strategies to maximize market share.
• Monitor product distribution, visibility, and merchandising standards across all routes and branches.
• Coordinate with Trade Marketing and Supply Chain teams to ensure proper product availability and market execution.
• Lead, coach, and develop Branch Managers and Sales Supervisors to deliver business results.
• Oversee branch sales performance, ensuring operational discipline, route compliance, and adherence to company policies.
• Conduct regular performance reviews, route audits, and field visits to assess sales execution quality.
• Manage manpower planning, motivation, and performance appraisals for branch and field teams.
• Ensure adherence to credit and collection policies; monitor accounts receivable performance and overdue balances.
• Review daily sales, collections, and market returns to identify improvement areas and corrective actions.
• Drive operational efficiency by managing branch budgets and optimizing route productivity.
• Build and maintain long-term business relationships with key customers and distributors.
• Identify and develop new business opportunities to expand market reach and customer base.
• Gather and share market intelligence on competitor activities, pricing, and trade dynamics.
• Provide accurate and timely sales reports, forecasts, and market feedback to the Sales Manager / Commercial Director.
• Ensure compliance with company SOPs, health & safety standards, and audit requirements.

Accountabilities and Performance Indicators

The role is accountable for achieving volume, value, and profitability targets, effective leadership and performance management of area teams, accurate and timely reporting of business results, and compliance with company standards, credit policy, and market execution guidelines. Key performance indicators include Sales Volume and Value Achievement, Gross/Net Profit Growth, Market Coverage and Distribution KPIs, Collection and Overdue Performance, Market Execution Score, Route Productivity, Employee Retention and Development Rate, Customer Retention and Satisfaction, and Compliance with Audit and Reporting Standards.

Qualifications and Experience

• A minimum of 5-10 years of relevant experience in sales management.
• Demonstrated ability to lead and develop sales teams.
• Strong understanding of sales operations, market execution, and financial controls.

Direct Reports

• Branch Managers
• Sales Supervisors

Application Process

Candidates who meet the above qualifications are encouraged to apply.