Brand manager

About Opinion

Opinion is a Saudi premium café and dessert brand with an established presence across the Kingdom. The company is focused on local and international expansion.

Role Overview

Opinion is seeking a Brand Manager to lead brand development, marketing strategy, and customer engagement initiatives. This full-time position is based in Riyadh, Saudi Arabia, and requires a professional who combines strategic thinking with commercial discipline to drive brand value and growth.

Key Responsibilities

• Develop and execute annual marketing strategies, campaign calendars, and budgets aligned with business growth objectives.
• Lead integrated marketing campaigns across digital, social media, influencers, PR, and offline channels.
• Drive revenue growth, customer acquisition, retention, and brand awareness across all branches.
• Develop and execute marketing strategies for new branch openings, product launches, and seasonal campaigns.
• Maintain consistent brand positioning, visual identity, messaging, and customer experience across all touchpoints.
• Lead product marketing, collaborations, partnerships, and brand activations.
• Analyze consumer behavior, market trends, competitors, and sales performance to identify growth opportunities.
• Manage marketing budgets, measure campaign ROI, and optimize marketing investments.
• Develop CRM, loyalty, and customer engagement initiatives to increase repeat purchases.
• Collaborate with Operations, Product Development, Finance, and external agencies to deliver business objectives.
• Lead and develop the internal marketing team and manage external creative and media partners.
• Support Opinion's expansion into new markets while maintaining a strong and distinctive brand identity.

Candidate Profile

The ideal candidate will be a marketing leader with a strong understanding that successful branding extends beyond aesthetics, translating into stronger customer relationships, measurable growth, and long-term brand value. This role requires 5-10 years of relevant experience.

Location and Work Type

This is a full-time position based in Riyadh, Saudi Arabia.