BUSINESS ANALYST SALES & COMMERCIAL

About Al Rabie Saudi Foods Co.

Al Rabie Saudi Foods Co. is a prominent Saudi company and a trusted manufacturer of juices and beverages. The company produces a diverse portfolio including 100% juices, nectars, dairy beverages, and functional drinks, distributed across Saudi Arabia and international markets. Headquartered in Riyadh, Saudi Arabia, Al Rabie is recognized for its legacy of quality and innovation within Saudi households.

Role Overview

The Business Analyst – Sales & Commercial reports directly to the Chief Sales Officer (CSO) and is responsible for transforming complex commercial data into actionable insights. This role supports strategic decision-making across six sales channels: Modern Trade, Wholesale, Van Operations, International Markets, E-Commerce, and Sales Transformation & Systems. The Business Analyst serves as the analytical foundation for the commercial function, enabling the CSO and senior leadership to make informed decisions efficiently. This is a full-time position based in Riyadh, Saudi Arabia, requiring 5-10 years of experience.

Key Responsibilities

• Design, build, and maintain the commercial performance reporting framework across all six sales channels.
• Develop and manage daily, weekly, and monthly sales performance dashboards, tracking volume, value, distribution, and channel health metrics.
• Prepare Monthly Business Review (MBR) and Quarterly Business Review (QBR) commercial packs for the CSO and CEO, including performance narratives and variance commentary.
• Automate recurring reports to enhance data accuracy and consistency, ensuring timely availability to senior leadership.
• Conduct deep-dive analyses on sales trends, channel performance, SKU contribution, customer segmentation, and market share.
• Identify commercial performance gaps, root causes, and emerging risks across channels, geographies, and product portfolios.
• Analyze distributor, customer, and channel productivity to identify growth and efficiency opportunities.
• Build scenario models and sensitivity analyses to support commercial decisions, such as pricing evaluations, promotional ROI, and route-to-market assessments.
• Support the Sales & Operations Planning (S&OP) process with data-driven demand signals and channel-level volume forecasts.
• Assist in developing the annual commercial operating plan (AOP), bottom-up budgets, and phased sales targets by channel, category, and geography.
• Track forecast accuracy and collaborate with commercial teams to improve planning precision.
• Provide analytical support for new product introduction planning, including market sizing, cannibalization assessment, and launch performance tracking.
• Support sales transformation initiatives, including route-to-market redesign and channel investment reallocation.
• Evaluate partnership and distribution opportunities through financial modeling and commercial due diligence.
• Assist in building business cases for commercial investment decisions.
• Collaborate with IT, Finance, and Supply Chain to improve data infrastructure, ERP reporting, and commercial system capabilities.
• Act as the data and analytics liaison, ensuring consistent commercial definitions and reporting standards.

Stakeholder Management and Communication

• Translate complex data into concise, boardroom-ready presentations and executive summaries for the CSO and CEO.
• Present findings and recommendations to senior commercial leadership, proactively highlighting risks and opportunities.
• Build strong working relationships with channel heads, finance business partners, and marketing teams to ensure integrated analytical outputs.
• Respond to ad-hoc analytical requests from the CSO and commercial leadership with speed, accuracy, and appropriate depth of insight.

Experience Required

Candidates should possess 5-10 years of relevant experience in a business analyst role, preferably within sales or commercial functions. The role requires a strong analytical background and the ability to translate data into strategic insights.

Why Join Al Rabie?

Al Rabie Saudi Foods offers a dynamic environment where commercial talent can contribute to a category-leading portfolio. This role provides an opportunity to impact strategic retail partnerships for a recognized beverage brand within the Kingdom.