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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh

About the Role

Publicis Groupe Middle East is seeking a Business Director to join the Spark Foundry team in Riyadh, Saudi Arabia. As a global leader in communications, Publicis Groupe operates in over 100 countries. This role is key to ensuring client delivery and the successful implementation of media strategies, representing the agency's briefs and values while guiding the team towards excellence.

Role Overview

The Business Director will be responsible for the overall development and execution of media plans across a diverse portfolio of clients and industries. This position requires a strategic thinker with a proven track record in business development, client relationship management, and team leadership within the media landscape. The role involves overseeing client relationships, driving agency growth, and contributing to the strategic direction of the media planning department.

Key Responsibilities

  • Oversee the comprehensive development and execution of media plans, ensuring alignment with client key performance indicators and agency objectives across multiple clients and industries.
  • Proactively identify new business opportunities and generate leads to drive agency growth.
  • Champion growth within assigned areas of focus by leveraging cross-functional synergies to enhance efficiency and support overarching client goals.
  • Identify opportunities for organic growth and drive cross-selling and up-selling initiatives to maximize agency revenue.
  • Collaborate with and integrate cross-functional teams to conceptualize and implement effective media strategies.
  • Manage day-to-day client relationships and communications, fostering ongoing dialogue to enhance client satisfaction and facilitate business expansion.
  • Contribute significantly to shaping the strategic direction and overall success of the media planning team.
  • Provide mentorship and guidance to all team members, fostering their professional development.
  • Represent the company effectively in client meetings, industry forums, and presentations.
  • Direct the development and implementation of media strategies, overseeing daily operations.
  • Effectively manage resources and enhance the skills and capabilities of team members through targeted mentoring and training programs.
  • Act as the primary client lead, nurturing strong partnerships through effective communication and providing relevant strategic advice.
  • Develop and deliver educational programs designed to expand clients' knowledge and understanding of media strategy.
  • Ensure the effective measurement of Return on Investment (ROI) from media plans.
  • Manage internal teams and external vendors and agencies effectively.

Qualifications and Experience

  • A Bachelor's degree in Marketing, Advertising, or a related field is required.
  • A minimum of 10 years of progressive experience in media planning or a closely related role is essential.
  • Demonstrated ability to lead and manage teams of media planning professionals.
  • Proven experience in business development and representing the company within the industry.
  • Strong project management skills with the ability to manage multiple projects, clients, and stakeholders simultaneously, prioritizing tasks, meeting deadlines, and performing effectively under pressure.
  • Proficiency in managing budgets and forecasting, coupled with a strong understanding of business strategy.
  • Expert communication abilities, including the capacity to interpret client objectives accurately.
  • A strong ability to train and develop analytical skills within staff members.

Required Skills and Expertise

  • Media Planning (Offline & Online)
  • Client Delivery & Implementation Planning
  • Media Plans Development
  • Business Development & Lead Generation
  • Cross-functional Synergies
  • Client Relationship Management
  • Mentorship & Team Development
  • Communications Strategy & Advertising Principles
  • Media Strategy Development
  • Budgeting & Forecasting
  • Business Strategy
  • Channel-specific Strategies
  • Market, Consumer, and Media Research
  • Client Objective Interpretation
  • Analytical Skills Development
  • Digital Platform Expertise: Meta (FB & IG), Google, Snap Chat, Twitter, TikTok
  • Understanding of Emerging Industry Developments: Commerce, Metaverse, NFTs
  • Project Management
  • ROI Measurement
  • Team Management
  • Vendor & Agency Management
  • Organizational Skills
  • Teamwork
  • Multitasking
  • Working Under Pressure
  • Communication

Additional Information

Digital certifications across major platforms (Meta, Google, Snap Chat, Twitter, TikTok) are essential, along with an in-depth understanding of industry developments such as commerce, the Metaverse, and NFTs. This is a full-time position based in Riyadh, Saudi Arabia.


Requirements

  • Requires +10 Years experience

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