Business Line Manager Trucks MEA

About the Role

BYD Europe is seeking a Business Line Manager Trucks MEA to join their team in Riyadh, Saudi Arabia. This full-time role involves owning the regional truck offer and translating product capabilities into profitable business outcomes. The manager will lead portfolio management, positioning, pricing, product readiness, and sales enablement across the Middle East and Africa region.

Key Responsibilities

• Define the regional truck strategy and segment priorities for light, medium, and heavy-duty applications.
• Develop country-specific product and segment roadmaps based on market factors such as TIV, duty cycles, regulation, competition, price points, and electrification economics.
• Manage product positioning, target transaction prices, Total Cost of Ownership (TCO) logic, and commercial guardrails in collaboration with Finance and market teams.
• Translate customer requirements into product requests, distinguishing essential adaptations from low-return complexities.
• Lead launch readiness activities, including specification, homologation, bodybuilder interfaces, charging, service, parts, training, and sales tools.
• Support strategic fleets, tenders, and demonstrations by creating value propositions and reference cases.
• Manage product lifecycle, competitor intelligence, and sales forecasts, providing structured input to global product planning.
• Coach cluster and direct-sales teams on applications, value selling, and objection handling.

Performance Measures

• Truck order intake, revenue, gross/contribution margin, and market share.
• Priority-segment pipeline and conversion rates.
• Timeliness of product and launch readiness.
• TCO competitiveness and price realization.
• Securing reference fleets and repeat orders.
• Forecast accuracy and adaptation business-case returns.

Leadership Expectations

The role requires a leader who can approach challenges strategically while remaining fact-based and hands-on. Key expectations include prioritizing customer needs and vehicle uptime, fostering cross-functional and cross-cultural collaboration, demonstrating visible ownership, communicating concisely, escalating issues early, and ensuring commitments lead to measurable results.

Qualifications and Experience

• A minimum of 10 years of relevant experience is required.

Work Environment

This is a full-time position based in Riyadh, Riyadh, Saudi Arabia. Salary details are not disclosed.