Business Line Manager Buses MEA

About the Role

BYD Europe is seeking a Business Line Manager Buses MEA to join their team in Riyadh. This full-time role involves owning the regional bus, midi-bus, and minibus offerings, with a focus on developing profitable public transport, school, coach, airport, and institutional mobility business. The position requires a market-led product strategy and disciplined execution to achieve business objectives.

Key Responsibilities

• Define segment and product roadmaps for city bus, BRT, intercity/coach, school, airport, and minibus applications.
• Map public and private buying cycles, fleet renewal plans, funding structures, local-content rules, and tender specifications.
• Own positioning, pricing/TCO frameworks, and product-market fit by country, including energy, infrastructure, and operating assumptions.
• Lead tender product strategy and compliance reviews with clear compliant/adaptable/non-compliant assessments.
• Drive demonstrations and pilots from objective definition through measurement, customer evidence, and conversion plan.
• Coordinate homologation, body/configuration, charging, depot integration, service, parts, and training readiness.
• Build reference projects and reusable cases; support government and operator engagement with data-backed value propositions.
• Provide regional requirements and volume cases to global product planning while controlling unnecessary variants.

Success Measures for the Role

• Bus order intake, revenue, margin, and tender win rate.
• Qualified tender and fleet pipeline.
• Pilot-to-order conversion and reference projects.
• On-time product/homologation readiness.
• Price realization and TCO competitiveness.
• Forecast accuracy and product complexity reduction.

Candidate Profile and Leadership Expectations

The ideal candidate will possess over 10 years of relevant experience. This role requires a strategic mindset combined with a fact-based, hands-on approach. Candidates should prioritize customer needs and vehicle uptime, collaborate effectively across functions and cultures, demonstrate clear ownership, communicate concisely, escalate issues early, and follow through on commitments to achieve measurable results.

Work Environment

This is a full-time position based in Riyadh, offering an opportunity to contribute to the growth of BYD Europe's bus business in the MEA region.