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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh

About the Role

Sanabil Studio is establishing a next-generation consumer brand for the Saudi market, focusing on enhancing a traditional offline experience through personalization, convenience, and technology. This venture, supported by Sanabil Studio, integrates operational execution, customer insights, and modern commerce infrastructure to deliver a seamless and distinct customer experience aligned with the evolving expectations of Saudi consumers. Having confirmed strong early demand with paying customers, the company is now advancing to its next growth phase. We are seeking a Co-Founder & CxO to spearhead this venture from its current traction to a scaled operation. This individual will be responsible for the company’s strategy, execution, growth, and long-term vision, while building a category-defining consumer brand from inception.

Key Responsibilities

  • Define and implement the go-to-market strategy for the customized ready-to-wear thoob.
  • Establish the brand vision, product assortment, and overall customer experience direction.
  • Manage revenue and growth targets, providing regular progress reports to the Sanabil Studio Investment Committee.
  • Finalize and oversee supplier relationships, quality standards, and fulfillment timelines.
  • Develop the operational infrastructure required for scaling from initial orders to high-volume production.
  • Own the packaging, branding, and delivery experience that constitutes the physical customer touchpoint.
  • Recruit and lead the founding team across commercial, operations, and product functions.
  • Set the company culture and operating rhythm from the outset.
  • Manage or oversee paid and organic marketing efforts across Meta, TikTok, and Snapchat.
  • Iterate on creative strategy and advertising to enhance conversion rates and brand awareness.
  • Drive conversion rate optimization across the storefront and order processing flow.

Qualifications and Requirements

  • Proven experience launching and operating a successful direct-to-consumer or e-commerce business, either as a founder, early operator, or senior commercial leader.
  • Comprehensive understanding of end-to-end e-commerce operations, including supplier sourcing, logistics, inventory management, checkout conversion, and customer retention.
  • Functional expertise in at least one of the following areas: growth and marketing (Meta, TikTok, Snapchat, ROAS, brand building), technology and product (consumer-facing web or mobile, rapid shipping), or operations and supply chain (manufacturer relationships, fulfillment, quality control).
  • Prior experience leading a team, including hiring, development, and performance management.
  • Deep understanding of the Saudi consumer, particularly within the men's fashion and thoob market.
  • Currently based in or willing to relocate to Riyadh, Saudi Arabia.
  • Fluent in Arabic; proficiency in English is a strong advantage.

Skills and Expertise

  • Go-to-market strategy development and execution.
  • Brand vision setting and building.
  • Product assortment planning and management.
  • Customer experience design and optimization.
  • Achieving revenue and growth targets.
  • Supplier relationship management.
  • Quality standards assurance.
  • Fulfillment timeline management.
  • Operational infrastructure development and scaling.
  • Packaging, branding, and delivery experience.
  • Team building and leadership.
  • Culture setting and operating rhythm establishment.
  • Paid and organic marketing (Meta, TikTok, Snapchat).
  • Creative strategy and advertising optimization.
  • Conversion rate optimization.
  • Direct-to-consumer (DTC) business operations.
  • E-commerce operations (supplier sourcing, logistics, inventory management, checkout conversion, customer retention).
  • Growth and marketing expertise (ROAS).
  • Technology and product development (consumer-facing web, consumer-facing mobile).
  • Rapid shipping capabilities.
  • Operations and supply chain management (manufacturer relationships, fulfillment, quality control).
  • Hiring and team development.
  • Understanding of the Saudi consumer market.
  • Expertise in the men's fashion and thoob market.
  • Experience in fashion, apparel, or lifestyle retail.
  • GCC market experience.
  • Seed or pre-seed startup experience.
  • Knowledge of the manufacturing supplier ecosystem.
  • Familiarity with platforms such as Shopify or WooCommerce.
  • Prior experience working within a venture studio environment.

Work Environment and Support

This is a full-time role based in Riyadh, Saudi Arabia. Success in this position will be measured by the creation of a beloved and returning customer base, consistent revenue growth with improving unit economics, scalable operational infrastructure, a high-performing team with a strong culture, and readiness for a Seed round supported by demonstrated traction. The role offers direct engagement with the Sanabil Studio founding team, characterized by short feedback loops and significant influence from the outset. You will inherit a live storefront, validated paying customers, active marketing campaigns, and a defined market position, with the objective to scale these established elements. This opportunity is at the early stage, with a clear focus on building the foundation for a leading Saudi fashion brand.

Support provided includes meaningful equity tied to long-term value creation, pre-seed capital deployed via SAFE at spin-out, and backbone support in legal, finance, HR, and administration. Access to the broader Sanabil Studio network of portfolio companies, investors, and industry experts is also available. Institutional governance and Investment Committee oversight will be in place to prepare for a Seed round, offering an accelerated learning curve and significant professional development within 12 months.

Requirements

  • Requires +10 Years experience

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