Founding Head of Marketing & Enrollment Growth📣 Job Ad

About the Role

Qureos is seeking a Founding Head of Marketing & Enrollment Growth to establish and lead the institution's marketing function. This role involves shaping a new brand in a competitive market, driving enrollment targets, and enhancing brand awareness. The ideal candidate will have extensive experience in business-to-consumer marketing, digital-first growth strategies, and multi-channel campaign execution, with the ambition to build a marketing department from the ground up. This founding-level position is instrumental in defining the institution's market presence and growth trajectory.

Key Responsibilities

• Lead the development and execution of the institution's brand strategy, ensuring strong brand identity, positioning, and market competitiveness across international markets and customer segments.
• Develop and execute annual marketing plans and campaign calendars aligned with enrollment and revenue targets.
• Design and implement marketing campaigns using customer insights, messaging, creative execution, and channel selection.
• Integrate digital lead generation campaigns into the overall marketing strategy.
• Act as the product owner for the institution's website and digital presence, ensuring optimal performance and user experience.
• Support the planning and execution of key institutional events and activations to enhance brand visibility and engagement.
• Own lead generation targets and collaborate with student recruitment teams to achieve enrollment objectives.
• Improve marketing effectiveness through innovation in reporting, automation, analytics, and campaign optimization.
• Ensure integrated delivery of marketing activities across all channels and platforms for a cohesive brand experience.
• Maintain a digital-first approach by staying current with industry trends, emerging technologies, and best practices.
• Build and develop a high-performing marketing team through leadership, mentorship, and performance management.
• Shape the institution's presentation to prospective students, families, and the higher education market.
• Collaborate with academic leadership, admissions teams, and internal stakeholders to create compelling messaging.
• Align with strategic partners and external stakeholders on brand standards and marketing best practices.
• Manage relationships with external marketing, media, and recruitment vendors.
• Develop and manage the marketing budget, ensuring effective resource allocation and measurable return on investment.
• Provide reporting and forecasting on recruitment performance, campaign effectiveness, and digital marketing impact.
• Support the establishment of scalable marketing policies, procedures, and operational standards.

Qualifications and Requirements

• A minimum of 15 years of experience in marketing, with at least 5 years in a senior leadership role.
• Strong background in marketing strategy, planning, and lead generation across multiple markets and customer segments.
• Proven expertise across brand strategy, campaign development, media buying, digital marketing, social media, SEO & SEM, website development, content production, public relations, event management, sponsorships, market research & analytics, and marketing optimization.
• Experience building and launching new consumer brands, preferably in startup or high-growth environments.
• Experience managing cross-functional or geographically distributed teams.
• Strong agency and budget management experience.
• Extensive experience with CRM systems, marketing automation tools, dashboards, and automated workflows.
• Experience in the education sector is preferred; candidates from competitive B2C sectors such as telecommunications, retail, banking, technology, or automotive are also encouraged to apply.
• A Bachelor's degree is required, preferably in Marketing, Business, Communications, or a related field.
• A postgraduate qualification in Marketing, Strategy, or a related discipline is an advantage.

Required Skills

• Strategic Thinking
• Marketing Strategy
• Marketing Planning
• Lead Generation
• Campaign Development
• Media Buying
• Digital Marketing
• Social Media
• SEO & SEM
• Website Development
• Content Production
• Public Relations
• Event Management
• Sponsorships
• Market Research & Analytics
• Marketing Optimization
• CRM Systems
• Marketing Automation Tools
• Strong Communication Skills
• Stakeholder Management
• Data-Driven Mindset
• Cultural Awareness
• Entrepreneurial Mindset
• Adaptability
• Fluent in English; Arabic language skills are an advantage.

Work Environment and Location

This is a full-time position based in Riyadh, Saudi Arabia. Qureos offers a competitive salary and benefits package commensurate with experience, including medical insurance and standard employee benefits. This role provides an opportunity to build and shape a new institution within a collaborative, ambitious, and fast-paced work environment with strong opportunities for growth.