Founding Head of Marketing & Enrollment Growth📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Riyadh |
About the Role
Qureos is seeking a Founding Head of Marketing & Enrollment Growth to establish and lead the institution's marketing function. This role involves shaping a new brand in a competitive market, driving enrollment targets, and enhancing brand awareness. The ideal candidate will have extensive experience in business-to-consumer marketing, digital-first growth strategies, and multi-channel campaign execution, with the ambition to build a marketing department from the ground up. This founding-level position is instrumental in defining the institution's market presence and growth trajectory.
Key Responsibilities
- Lead the development and execution of the institution's brand strategy, ensuring strong brand identity, positioning, and market competitiveness across international markets and customer segments.
- Develop and execute annual marketing plans and campaign calendars aligned with enrollment and revenue targets.
- Design and implement marketing campaigns using customer insights, messaging, creative execution, and channel selection.
- Integrate digital lead generation campaigns into the overall marketing strategy.
- Act as the product owner for the institution's website and digital presence, ensuring optimal performance and user experience.
- Support the planning and execution of key institutional events and activations to enhance brand visibility and engagement.
- Own lead generation targets and collaborate with student recruitment teams to achieve enrollment objectives.
- Improve marketing effectiveness through innovation in reporting, automation, analytics, and campaign optimization.
- Ensure integrated delivery of marketing activities across all channels and platforms for a cohesive brand experience.
- Maintain a digital-first approach by staying current with industry trends, emerging technologies, and best practices.
- Build and develop a high-performing marketing team through leadership, mentorship, and performance management.
- Shape the institution's presentation to prospective students, families, and the higher education market.
- Collaborate with academic leadership, admissions teams, and internal stakeholders to create compelling messaging.
- Align with strategic partners and external stakeholders on brand standards and marketing best practices.
- Manage relationships with external marketing, media, and recruitment vendors.
- Develop and manage the marketing budget, ensuring effective resource allocation and measurable return on investment.
- Provide reporting and forecasting on recruitment performance, campaign effectiveness, and digital marketing impact.
- Support the establishment of scalable marketing policies, procedures, and operational standards.
Qualifications and Requirements
- A minimum of 15 years of experience in marketing, with at least 5 years in a senior leadership role.
- Strong background in marketing strategy, planning, and lead generation across multiple markets and customer segments.
- Proven expertise across brand strategy, campaign development, media buying, digital marketing, social media, SEO & SEM, website development, content production, public relations, event management, sponsorships, market research & analytics, and marketing optimization.
- Experience building and launching new consumer brands, preferably in startup or high-growth environments.
- Experience managing cross-functional or geographically distributed teams.
- Strong agency and budget management experience.
- Extensive experience with CRM systems, marketing automation tools, dashboards, and automated workflows.
- Experience in the education sector is preferred; candidates from competitive B2C sectors such as telecommunications, retail, banking, technology, or automotive are also encouraged to apply.
- A Bachelor's degree is required, preferably in Marketing, Business, Communications, or a related field.
- A postgraduate qualification in Marketing, Strategy, or a related discipline is an advantage.
Required Skills
- Strategic Thinking
- Marketing Strategy
- Marketing Planning
- Lead Generation
- Campaign Development
- Media Buying
- Digital Marketing
- Social Media
- SEO & SEM
- Website Development
- Content Production
- Public Relations
- Event Management
- Sponsorships
- Market Research & Analytics
- Marketing Optimization
- CRM Systems
- Marketing Automation Tools
- Strong Communication Skills
- Stakeholder Management
- Data-Driven Mindset
- Cultural Awareness
- Entrepreneurial Mindset
- Adaptability
- Fluent in English; Arabic language skills are an advantage.
Work Environment and Location
This is a full-time position based in Riyadh, Saudi Arabia. Qureos offers a competitive salary and benefits package commensurate with experience, including medical insurance and standard employee benefits. This role provides an opportunity to build and shape a new institution within a collaborative, ambitious, and fast-paced work environment with strong opportunities for growth.
Requirements
- Requires +10 Years experience
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