Influencer Marketing Specialist

About the Role

Laverne Group is seeking an Influencer Marketing Specialist to join our team in Riyadh, Saudi Arabia. This full-time role focuses on planning and executing influencer collaborations and marketing campaigns from concept through launch. The specialist will coordinate with various teams and external partners to ensure campaign effectiveness and achieve marketing objectives.

Key Responsibilities

• Plan and execute influencer marketing campaigns and promotional activities from concept to launch.
• Identify and coordinate with relevant influencers and content creators based on campaign objectives and target audiences.
• Manage influencer collaborations, including agreements, content requirements, publishing schedules, and campaign deliverables.
• Develop clear creative briefs for influencers, content creators, and designers, and follow up on the delivery of required visuals and videos.
• Review influencer content to ensure alignment with campaign objectives, brand guidelines, and agreed deliverables.
• Coordinate with the performance marketing team to monitor campaign results, advertising costs, conversions, and sales performance.
• Track and analyze influencer and campaign performance to identify successful activities and areas for improvement.
• Monitor competitors, market trends, promotions, pricing, and marketing activities to identify new campaign opportunities.
• Support WhatsApp and email marketing campaigns by defining target customer segments, offers, and campaign messaging.
• Prepare post-campaign reports highlighting performance, key learnings, results, and recommendations for future campaigns.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Previous experience in Influencer Marketing, Digital Marketing, Social Media, or Campaign Management.
• Good understanding of influencer marketing and social media platforms.

Required Skills

• Ability to coordinate multiple influencers, campaigns, and deliverables simultaneously.
• Good analytical skills with the ability to understand campaign performance, sales, and marketing KPIs.
• Strong communication, negotiation, and coordination skills.
• Good knowledge of Microsoft Excel and PowerPoint.
• Proficiency in both Arabic and English communication.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, requiring coordination with internal teams and external content creators.