Market Research and Planning Specialist📣 Job Ad

About the Opportunity

SGS - Saudi Ground Services is seeking a Market Research and Planning Specialist to join their team in Riyadh, Saudi Arabia. This full-time role is central to providing critical market insights that drive informed business decisions and strategic planning within the company.

Role Purpose

The primary objective of this position is to cultivate a deep understanding of market conditions. The specialist will focus on identifying existing, adjacent, and new business opportunities through comprehensive market scanning and research, thereby reducing potential risks and maximizing strategic advantages for the organization.

Key Responsibilities

• Conduct market research and studies, keeping current with trends and news related to existing and potential product portfolios.
• Lead the development of business, promotional, and communication plans for specific product ranges to ensure awareness of anticipated performance, revenue, and costs.
• Present information to facilitate the creation of key competition graphs.
• Maintain a comprehensive library for compiling information on competitive activities and sales statistics.
• Prepare and deliver periodic market research reports and analyses.
• Evaluate and interpret research results, then formulate clear conclusions and actionable suggestions.
• Plan, execute, and oversee market research projects from inception to completion.
• Research and identify prospective target consumer segments, calculating their revenue, profit potential, and market size.
• Recommend solutions designed to maintain and enhance competitive market benefits.
• Consult and build relationships with marketing, product development, and operations teams to identify research needs and implement recommendations.
• Conduct research to pinpoint opportunities and confirm prime prospects based on qualification criteria.

Experience Requirements

Candidates for this position should possess 2 to 5 years of relevant experience in market research and planning roles.

Work Setting

This is a full-time position based in Riyadh, Saudi Arabia, offering an opportunity to contribute to a dynamic and evolving market.

Application Process

Interested candidates are invited to apply for this role. Further details regarding the application submission will be provided upon expressing interest.