Senior Manager Business Intelligence📣 Job Ad

About Basamh Group and the Role

Basamh Group, with over 75 years of experience, is a leading brand builder and distributor headquartered in Jeddah, Saudi Arabia, with operations extending to Makkah. The group is dedicated to fostering growth for individuals and companies, driven by values of true ownership, passion to grow, transparency, and family spirit. We are seeking a Senior Manager Business Intelligence to join our team in a full-time capacity, requiring 2-5 years of relevant experience.

Role Overview

The Senior Manager Business Intelligence will lead strategic market research and intelligence efforts. This role is critical for informing business-critical decisions and fueling innovation within the fast-moving consumer goods (FMCG) environment of a trusted and established food brand in Saudi Arabia.

Key Responsibilities

• Lead cross-functional research initiatives to uncover unmet consumer needs, category white spaces, and innovation opportunities.
• Design and oversee concept testing, product testing, and volumetric forecasting for new product development (NPD).
• Drive end-to-end packaging research, from design assessment to shelf performance analysis.
• Utilize qualitative and quantitative research methods, ensuring outputs directly inform pipeline decisions.
• Spearhead digital trend scouting to monitor emerging ingredients, product formats, and culinary movements relevant to the GCC market.
• Facilitate co-creation workshops and design sprints with consumers, chefs, or trade partners.
• Serve as the senior liaison for Goody Culinary Solutions (GCS), embedding actionable insights into foodservice innovation strategies.
• Develop a future-focused insight framework that integrates data from multiple sources (*, GlobalData, Kantar, Nielsen, Euromonitor).
• Synthesize market, category, and macroeconomic trends into strategic insights that guide the brand’s portfolio and marketing strategies.
• Evaluate the impact of local and global socio-cultural trends on consumer behavior and preferences in Saudi Arabia and the GCC.
• Partner with brand, marketing, R&D, and commercial teams to ensure insights shape strategic planning and resource allocation.
• Challenge business assumptions and drive strategic conversations by presenting data-backed viewpoints.
• Build compelling narratives that connect insights to business implications and innovation roadmaps.
• Lead end-to-end research project execution—from scope definition and agency selection to insight activation.
• Vet and manage third-party research vendors to ensure quality, timeliness, and cost-effectiveness.
• Continuously evaluate and refine research methodologies, ensuring relevance and business impact.
• Ensure insights function adheres to ethical research practices and aligns with internal compliance protocols.
• Mentor junior team members and elevate internal research capabilities through coaching and knowledge sharing.
• Champion a consumer-centric mindset across the organization by embedding insight-led decision making in key processes.
• Organize insight-sharing forums and cross-functional learning sessions to drive organizational curiosity.

Qualifications and Experience

• A proven track record of delivering actionable insights and influencing senior stakeholders.
• Strong experience working with both traditional and digital research methodologies.
• Advanced degrees such as an MBA, Master’s in Consumer Behavior, or Market Research are considered a plus.

Working Environment at Basamh Group

Basamh Group is committed to fostering a culture of continuous growth and development. We support our employees through hands-on learning, comprehensive online resources, interactive training, and personalized coaching. Guided by our core value of family spirit, we cultivate an environment where every individual feels valued, supported, and empowered to thrive.

Location and Work Type

This full-time position is based in Jeddah, with responsibilities extending to Makkah, Saudi Arabia.