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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh

About the Role

Uplift People Consulting is seeking a Marketing Executive to join its team in Riyadh, Saudi Arabia. This full-time position is focused on driving dine-in and takeaway growth through hands-on, field-focused marketing initiatives across KSA markets. The role involves local store marketing, strategic partnerships, and ensuring brand consistency at the store level, contributing directly to the success of retail operations.

This is an individual contributor role that requires close collaboration with Area Managers and the Operations team to execute marketing strategies effectively at the store level. The Marketing Executive will manage the budget for Local Store Marketing (LSM) initiatives. An operational background with marketing exposure and a strong understanding of store-level dynamics are essential for this position.

Key Responsibilities

  • Develop and execute localized marketing campaigns tailored to individual store needs.
  • Implement creative initiatives to boost dine-in and takeaway sales.
  • Manage the Local Store Marketing (LSM) budget to ensure optimal return on investment.
  • Identify and cultivate partnerships with local businesses, influencers, and community organizations to enhance brand visibility.
  • Negotiate and manage partnership agreements to maximize return on investment.
  • Ensure all marketing activities align with brand guidelines and maintain a consistent customer experience across all stores.
  • Oversee the timely and cost-effective implementation of in-store marketing materials.
  • Spend significant time in the field to understand store-level challenges and opportunities.
  • Collaborate with Area Managers and Operations teams for effective marketing strategy implementation.
  • Support marketing initiatives for new store launches to drive awareness and initial performance.

Qualifications and Requirements

  • 3 to 5 years of experience in marketing or operations within the Food & Beverage (F&B) or retail sector.
  • Demonstrated experience with local store marketing practices.
  • Proven partnership development skills.
  • Strong understanding of store-level operations and customer behaviors.

Required Skills

  • Local Store Marketing (LSM)
  • Partnership Development
  • Brand Consistency
  • Field Execution
  • Budget Management
  • Marketing Strategy
  • Operations

Work Environment and Details

This is a full-time position based in Riyadh, Saudi Arabia. The role requires significant time spent in the field to gain a deep understanding of store-level dynamics. Key performance indicators for this role include dine-in and takeaway sales growth, timely and cost-effective implementation of in-store marketing materials, the number of partnerships developed, store visit frequency and coverage, and new store opening performance.

Requirements

  • Requires 2-5 Years experience

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