Marketing Generalist 🇸🇦📣 Job Ad

About Alan and the Marketing Generalist Role

Alan is a company focused on prevention insurance, integrating insurance, prevention, and care into a single user experience. With over 40,000 companies and 1 million members, and €800M+ in annual recurring revenue, Alan is expanding its global operations. We are seeking a Marketing Generalist to join our team in Riyadh, Saudi Arabia. This full-time position requires 5-10 years of experience in marketing.

Role Purpose in Saudi Arabia

As the first marketing hire for Alan in Saudi Arabia, this role is central to establishing the company's presence, building trust, and driving market adoption. The Marketing Generalist will collaborate directly with the Saudi General Manager to develop and execute the go-to-market strategy. Key responsibilities include localizing global assets, generating initial pipeline signals, and cultivating a brand that attracts leading companies in Riyadh.

Core Responsibilities

• Develop and execute annual, quarterly, and monthly go-to-market plans and marketing experiments in collaboration with the Saudi General Manager.
• Prioritize brand building and awareness initiatives in a new market, adapting strategies based on market signals.
• Manage Alan's brand presence in Saudi Arabia, ensuring cultural relevance and adapting global brand initiatives into locally resonant campaigns.
• Oversee organic social media strategy and execution, defining Alan Saudi's social voice and editorial pillars across B2B and employer-brand platforms like LinkedIn, Instagram, TikTok, and YouTube.
• Lead public relations and communications for Saudi milestones, coordinating media opportunities and press releases.
• Build and maintain Alan's Saudi website, ensuring local messaging and optimizing for SEO/GEO priorities.
• Produce and prioritize content, including blogs, videos, and social posts, by adapting global playbooks to build awareness and organic search presence.
• Develop repeatable event formats and ensure their impact extends through logistics support, follow-up communications, content creation, sales enablement, and retargeting efforts.

Candidate Profile

• Demonstrated versatility across brand, growth, and product marketing functions, with the ability to manage diverse tasks from writing press releases to building landing pages and hosting events.
• A strong local-first approach, capable of translating global messages, visuals, and events to resonate within the Saudi market.
• Data-driven mindset, with experience defining success metrics and focusing on outcomes that drive pipeline growth.
• A systematic approach to work, including documenting processes for scalability and developing playbooks.
• Ability to thrive in nascent environments, comfortable with ambiguity and building initiatives from the ground up.
• Collaborative work style, engaging closely with sales teams and testing narratives through customer interactions.

What We Offer

• Competitive salary.
• Meaningful equity.
• Support from Alan's international sales, product, and operations teams.
• Alan's health coverage.
• Tools for work, including a MacBook and relevant software, in a focus-oriented environment.
• Opportunities for ownership and impact within the role.

Indicators of Success

Success in this role is measured by increased brand recognition and trust among target buyers in Saudi Arabia. This includes growth in branded organic traffic and overall brand awareness, the development of a qualified local audience through social media, and Alan's credible participation in market conversations. Additionally, successful event management will ensure operational support and consistent translation of event activities into digital, content, and inbound marketing inputs for future use.