Marketing Specialist

About Barah Information Technology

Barah Information Technology is a technology company based in Saudi Arabia. The company specializes in modern, scalable, and intelligent enterprise solutions designed to support digital transformation initiatives.

The Role of Marketing Specialist

Barah is seeking a Marketing Specialist to join its team in Riyadh, Saudi Arabia. This is a part-time, on-site position requiring 0-1 years of experience. The specialist will be responsible for planning and executing marketing campaigns to promote Barah’s enterprise solutions and contribute to business growth across key sectors.

Key Responsibilities

• Conduct market research and analyze customer segments.
• Develop and implement marketing strategies.
• Coordinate with sales and technical teams to ensure consistent messaging aligned with product capabilities.
• Create and manage marketing content across various digital channels.
• Support lead-generation activities.
• Track campaign performance and prepare regular reports and insights.
• Collaborate with internal stakeholders to strengthen brand positioning and improve customer engagement.
• Ensure consistent communication across all customer touchpoints.

Required Qualifications and Skills

• Demonstrated ability in Marketing Strategy and Market Research, including analyzing trends, identifying opportunities, and developing targeted campaigns.
• Strong communication skills, both written and verbal, in a professional setting, with the ability to collaborate effectively with cross-functional teams.
• Experience in Sales and Customer Service, with the capacity to support lead generation, nurture client relationships, and understand customer needs.
• Background in general marketing activities such as campaign management, content coordination, and performance tracking.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Familiarity with digital marketing tools and analytics platforms (*, social media management, email marketing, web analytics) is beneficial.
• Ability to work on-site in Riyadh, manage multiple priorities, and meet deadlines in a fast-paced environment.
• Understanding of B2B or technology/enterprise software markets in Saudi Arabia.

Work Environment

This is an on-site, part-time position based in Riyadh, Saudi Arabia. The role involves working within a team to support the company's marketing objectives.