Marketing Specialist

Job Objective:
Planning, implementing, and analyzing both paid and organic digital campaigns aimed at raising brand awareness and achieving performance goals (such as increasing sales, engagement, or data collection).

Tasks and Responsibilities:
Preparing and executing advertising campaigns via Google Ads and social media (Meta, TikTok...)
Improving site visibility in search engines (SEO)
Analyzing campaign data and providing periodic performance reports (ROAS, CPM, CPC...)
Monitoring and analyzing customer behavior and suggesting improvements
Coordinating with design and content teams to develop advertising materials
Managing advertising budgets efficiently to achieve the best results
A/B testing to improve ad performance

Requirements:
At least one year of experience in digital marketing
Strong knowledge of Google, Meta, TikTok advertising
Proficiency in analytical tools such as Google Analytics and Meta Business Suite
Good understanding of SEO and Conversion Rate Optimization strategies (SEO & CRO)
Excellent analytical skills and the ability to make data-driven decisions