Marketing Specialist📣 Job Ad

About The Role
We are seeking an experienced and results-driven Marketing Specialist to lead our marketing initiatives in Riyadh. The ideal candidate will be responsible for developing and executing strategic marketing plans to increase brand awareness, drive customer engagement, and boost revenue growth.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Manage digital marketing campaigns including SEO, SEM, email marketing, and social media.
• Conduct market research to identify trends and customer preferences.
• Oversee branding, advertising, and promotional activities.
• Collaborate with sales, product, and creative teams to ensure consistent messaging.
• Analyze campaign performance and prepare regular reports for senior management.
• Manage the marketing budget and ensure optimal ROI.
• Build strong relationships with media, vendors, and industry influencers.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 5+ years of proven experience in a marketing management role.
• Strong knowledge of digital marketing tools and analytics platforms.
• Excellent communication, leadership, and organizational skills.
• Fluency in English; Arabic is a plus.
• Knowledge of the Saudi market and cultural landscape is highly preferred.

Join Ciena as a Senior Marketing Manager, Field and Channel Marketing, Middle East
As a global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our culture emphasizes flexibility, individual growth, and meaningful social impact. With over 25 years of experience, we drive innovations that support renowned companies.

Scope Of Responsibilities
This role, reporting to the Senior Director of International Field and Partner Marketing, is vital for the alignment with sales leadership in the region. Key responsibilities include:

• Developing and executing a comprehensive regional strategic marketing plan to increase brand awareness and drive revenue growth.
• Managing the marketing budget, conducting market analysis, and developing KPIs to track program effectiveness.
• Collaborating with sales, partners, and stakeholders to achieve regional business goals through tailored marketing initiatives.
• Identifying key accounts and executing targeted Account-Based Marketing campaigns.
• Creating joint go-to-market strategies with partners and resellers.

Candidate Profile
The ideal candidate should possess:

• A Bachelor’s degree in marketing, business, or a related field.
• 15+ years of experience in marketing within the technology or telecommunications sectors.
• Experience in developing effective regional marketing programs and executing Account-Based Marketing principles.
• Strong project management, analytical, and problem-solving skills.
• Fluency in English; proficiency in Arabic or other regional languages is advantageous.

At Ciena, we value diversity and do not tolerate any form of discrimination. If you have any accommodation needs, please inform us during the application process.

Join Careem as a Marketing Manager
At Careem, we are on a mission to build the Everything App for the greater Middle East, making it easier to manage daily tasks such as ordering food, groceries, and payments. With a presence in over 70 cities, we aim to simplify and enrich the lives of our customers. We are currently seeking a Marketing Manager to lead our marketing initiatives in Riyadh.

About the Role:
The Marketing Manager will develop and execute a comprehensive marketing strategy for Careem Market, focusing on both brand-building and performance-driven campaigns. The successful candidate will leverage market insights to create targeted campaigns that attract new users and drive customer retention.

Responsibilities:

• Develop and implement a holistic marketing strategy.
• Design targeted campaigns based on user behavior and market insights.
• Manage partnerships to craft co-marketing campaigns with FMCG brands.
• Execute local marketing activations to enhance brand awareness.
• Optimize in-app and CRM experiences, providing relevant offers to users.
• Collaborate cross-functionally to align marketing initiatives with business goals.
• Monitor market trends and competitive dynamics.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 57 years of marketing experience, preferably in consumer tech or e-commerce.
• Strong campaign management and analytical skills.
• Fluency in Arabic and English, excellent communication skills.
• Deep understanding of the Riyadh market and cultural nuances.

Our Offer:
As a Full-time colleague at Careem, you will have the chance to drive impactful projects while learning and growing in a supportive environment. Enjoy a flexible work schedule, healthcare benefits, and opportunities for continuous development.
Join us and be a part of something great!