Marketing Specialist

About the Role

As a Marketing Specialist at الرصيص لإدارة الاملاك, you will be responsible for executing the company’s marketing activities across both traditional and digital channels. This full-time position is based in Riyadh, Saudi Arabia, and requires 2-5 years of relevant experience. The role involves contributing to property and project marketing, enhancing brand presence, and managing the sale of advertising spaces within the company’s properties.

Key Responsibilities

• Develop and execute comprehensive traditional and digital marketing plans and campaigns.
• Market the company’s projects, properties, and services to support leasing and sales objectives.
• Manage digital advertising campaigns across platforms such as Google, Meta, and various social media channels, including performance monitoring and optimization.
• Oversee social media accounts and content, coordinating with photographers and designers for marketing material production.
• Execute traditional marketing activities, including outdoor advertising, print materials, events, partnerships, and field campaigns.
• Conduct market, competitor, and customer research to identify relevant marketing opportunities and campaigns.
• Maintain the company’s brand identity and ensure consistency across all marketing materials and campaigns.
• Manage the company’s digital presence and reputation on Google Maps, including reviews, ratings, and location information.
• Market and sell the company’s advertising spaces, attracting advertisers and advertising agencies, preparing proposals and advertising packages, and negotiating contracts.
• Manage advertising campaigns across screens and designated advertising spaces, coordinating with internal teams for proper execution.
• Follow up on inquiries and potential customers, directing qualified opportunities to the relevant internal teams.
• Prepare periodic reports on campaign performance, digital channel effectiveness, revenues, and identified marketing opportunities.

Experience and Qualifications

Candidates for this Marketing Specialist role should possess 2-5 years of experience in marketing, demonstrating a strong understanding of both traditional and digital marketing strategies. The ability to manage diverse marketing activities and contribute to sales objectives is essential.

Work Location

This is a full-time position based in Riyadh, Riyadh, Saudi Arabia.