Sales & Distribution Director

Sales & Distribution Director Role Overview

Virtucruit is collaborating with a prominent retail group in Saudi Arabia to recruit a Sales & Distribution Director. This full-time position, based in Riyadh, involves leading and transforming the go-to-market strategy for newly launched private label brands across the Kingdom. The role focuses on steering the commercial roadmap, ensuring distribution excellence, and building a robust sales organization to achieve sustainable growth.

Key Responsibilities and Strategic Impact

Reporting directly to the CEO, the Sales & Distribution Director will be accountable for developing and executing strategies that drive market penetration, enhance brand presence, and improve revenue performance. This includes overseeing all distribution and wholesale channels to ensure effective placement and promotion of the private label portfolio across various retail chains, HORECA, and key business clients in Saudi Arabia.

Core Duties

• Define, develop, and implement a comprehensive go-to-market and distribution strategy for private label and exclusive brands, ensuring market coverage across all relevant retail, HORECA, and corporate channels (*, ARAMCO, SABIC).
• Build, manage, and expand a robust brand portfolio that aligns with market demands and consumer expectations.
• Develop competitive pricing structures and promotional strategies to drive brand visibility, consumer engagement, and sustainable profitability.
• Plan and execute effective sales initiatives to achieve agreed targets, including coverage, distribution, sales growth, promotions, merchandising, replenishment, and overall P&L performance.
• Optimize distribution planning to maximize product availability and accessibility throughout diverse channels.
• Recruit, develop, and mentor high-performing sales and distribution teams, promoting a culture of accountability, continuous improvement, and excellence.
• Foster and maintain strong relationships with key stakeholders, including retail partners, distributors, wholesalers, and major corporate clients.
• Oversee performance management of the sales and distribution organization with a focus on driving strategic objectives and measurable results.
• Collaborate cross-functionally with marketing, product, and supply chain teams to ensure aligned execution of commercial plans.
• Monitor market trends, competitor activities, and customer insights to anticipate opportunities and mitigate risks.
• Represent the private label brands in key market events and industry forums, serving as an ambassador for commercial excellence.

Required Experience

• Candidates should possess 10+ years of relevant experience in sales and distribution leadership roles.

Location and Employment Type

This is a full-time position located in Riyadh, Saudi Arabia.