Senior Analyst, App Marketing (Bangkok Based, Relocation Provided)📣 Job Ad

About the Role

Agoda is seeking a Senior Analyst, App Marketing to join its Performance Marketing Team. This data-driven department focuses on developing large-scale marketing programs to enhance customer lifetime value through measurable initiatives. The role is part of a dynamic team of analysts, marketing strategists, and data scientists, contributing to Agoda's mission to connect the world through travel. This position offers the opportunity to work with advanced data and technology in a fast-paced global tech environment. The role is based in Bangkok, with relocation assistance provided.

Key Responsibilities

• Experiment with and optimize campaign performance across marketing channels and partners, including Google, Bing, TripAdvisor, and Trivago.
• Adapt to new product features and implement changes from successful tests to improve campaign effectiveness.
• Develop and implement bidding and pricing strategies to maximize campaign ROI.
• Analyze large volumes of experimental data to develop predictive models using data science techniques.
• Understand the impact of large-scale campaigns and demand elasticity from pricing optimization.
• Collaborate with product teams to define and implement a roadmap for model integration and application.
• Build dashboards to track performance metrics and identify key growth levers.
• Derive actionable insights from data analysis to understand performance drivers and inform strategic decisions.
• Communicate recommendations and findings to stakeholders through presentations.

Qualifications and Requirements

• Bachelor's degree or higher from a top university in a quantitative subject such as computer science, mathematics, engineering, business, or a related field.
• 4+ years of experience in data analysis, preferably from top-tier consulting, investment banking, private equity, or a strategy/business role within a fast-growing global tech company.
• Proficiency in one or more data analysis packages or databases, such as SQL, SAS, R, SPSS, or Python.
• Experience with data visualization tools like Tableau or Power BI.
• Excellent verbal and written communication skills in English.
• Ability to move fast, be efficient, and make decisions based on objective data evidence.
• A strong desire to take ownership, make a significant impact, and influence outcomes.
• Excellent organizational skills, attention to detail, and the ability to work independently.

Skills Profile

• Data Analysis
• SQL
• Data Analytics
• Python
• Data Mining
• Data Science
• R
• Tableau
• Analytical Skills
• Data Visualization
• Databases
• Business Analysis
• Business Intelligence (BI)
• Microsoft SQL Server
• Machine Learning
• Statistics
• Power BI
• Experimentation
• Optimization
• Campaign Performance
• Bidding & Pricing Strategies
• Predictive Modeling
• Reporting
• Insights Derivation
• Growth Levers Understanding
• Communication
• Organizational Skills
• Attention to Detail
• Ability to work independently

Work Location and Type

This is a full-time position based in Bangkok. Relocation assistance is provided for this role.