Senior Demand Generation Marketing Specialist

About the Role

CNTXT is seeking a Senior Demand Generation Marketing Specialist to join their team in Riyadh, Saudi Arabia. This full-time role focuses on driving high-quality pipeline growth and accelerating revenue through strategic marketing operations, automation, and multi-channel digital campaigns. The specialist will manage the core marketing technology stack and develop campaigns to generate qualified leads, working closely with Sales and Sales Operations teams.

Key Responsibilities

• Manage and optimize HubSpot, Salesforce, and connected martech tools.
• Implement lead scoring, routing, and nurturing workflows to enhance conversion rates.
• Develop and execute multi-channel demand generation campaigns, including LinkedIn Ads, Google Ads, paid social, retargeting, and content syndication.
• Manage email marketing, ABM programs, and lead nurture journeys.
• Partner with field marketing to extend event reach through digital campaigns.
• Collaborate with brand and product teams to create campaign messaging and assets.
• Continuously test, analyze, and optimize campaigns for cost-efficiency and impact.
• Provide actionable insights to leadership on marketing performance and pipeline contribution.
• Support annual and quarterly marketing planning with performance data.

Marketing Operations and CRM Management

This role involves strategic ownership of the company's marketing technology stack. Responsibilities include ensuring CRM data integrity and seamless alignment with sales teams, as well as building reporting dashboards for marketing KPIs, funnel performance, and ROI.

Digital Marketing and Campaign Execution

The specialist will be responsible for the creation and nurturing of campaigns designed to generate qualified leads. This includes managing various digital channels and collaborating with internal teams to develop effective campaign assets and messaging.

Performance and Growth Analysis

A core aspect of this position is the rigorous measurement of marketing performance across the full sales funnel. The specialist will analyze campaign effectiveness, identify areas for optimization, and provide data-driven recommendations to leadership.

Required Experience

Candidates should have 2-5 years of experience in demand generation, marketing operations, or a related field. The role requires a professional who can combine strategic oversight with hands-on campaign execution and performance analysis.