Trade Marketing Manager (FMCG)📣 Job Ad

About the Role

Rgheeb is seeking a Trade Marketing Manager to join its team in Riyadh, Saudi Arabia. This role is responsible for developing and implementing trade marketing strategies to increase brand visibility and drive sales across various retail channels. The position requires close collaboration with sales, marketing, and product development departments to ensure optimal product positioning and resonance with the target audience. The ideal candidate will have a strong understanding of trade marketing principles, analytical capabilities, and a drive for innovative marketing solutions.

Key Responsibilities

• Develop annual and quarterly promotional plans aligned with sales objectives.
• Design and execute trade promotions, including discounts, bundle offers, and seasonal campaigns.
• Enhance in-store brand presence and visibility through Point of Sale (POS) materials and merchandising.
• Analyze promotional performance and measure the return on investment (ROI) for trade marketing activities.
• Support the Sales team by developing and implementing relevant tools, programs, and initiatives.
• Coordinate with the Supply Chain department to ensure adequate product availability during promotions.
• Monitor competitor activities and market trends to inform strategy.
• Prepare and present regular performance reports on trade marketing activities and their impact on sales.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 8 to 10 years of progressive experience in Trade Marketing within the Fast-Moving Consumer Goods (FMCG) industry.
• Strong understanding of Traditional Trade and Modern Trade retail channels.
• Proven experience in developing promotional plans and conducting performance analysis.
• Strong analytical skills and proficiency in Microsoft Excel.

Required Skills

• Trade Marketing
• Promotional Planning
• Performance Analysis
• Microsoft Excel
• Analytical Skills
• Brand Visibility Enhancement
• Sales Drive Initiatives
• Merchandising Strategies
• Market Trend Analysis
• Competitor Analysis

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia.