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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationUmluj

About the Role

Red Sea Global, through its subsidiary Botanica, is focused on redefining sustainability and innovation within its destinations. Botanica specializes in providing dedicated sustainable greenery, integrating new species with local flora across Red Sea Global's sites. As part of the Red Sea Global Group, Botanica aligns with shared strategic goals and collaborative initiatives to enhance client service. Operating across over 1 million square meters, Botanica champions a planet-first approach to sustainability, having cultivated over 5 million plants since 2020 with a target of 30 million by 2030. The company is committed to setting new global benchmarks in sustainable development, with 40% of its team drawn from the local community.

Botanica is seeking an experienced and commercially driven Associate Director – Commercial. This role will lead revenue growth, business development, sales, marketing, and strategic partnerships for its horticulture and landscaping business. The position is key to scaling the business, strengthening market presence, and driving sustainable profitability across landscaping, nursery operations, plant maintenance, soil products, indoor plants, and floral services.

Key Responsibilities

  • Identify and develop new business opportunities across landscaping, plant maintenance, nursery operations, indoor plants, soil products, and floral services.
  • Build and manage relationships with diverse clients including corporate entities, developers, hotels, malls, government entities, event planners, florists, and retail partners.
  • Lead the development of proposals, commercial negotiations, and contract execution.
  • Establish strategic partnerships and distribution channels to support business growth.
  • Develop and execute comprehensive sales strategies to achieve revenue and profitability targets.
  • Oversee pricing strategies, quotation processes, and the establishment of commercial terms.
  • Monitor sales performance, manage the sales pipeline, and conduct accurate forecasting.
  • Manage key accounts and cultivate strong client relationships.
  • Drive customer satisfaction and encourage repeat business through service delivery.
  • Develop and implement marketing strategies aligned with business objectives.
  • Enhance brand positioning and strengthen market presence across relevant channels.
  • Lead digital marketing initiatives, social media campaigns, and promotional activities.
  • Support product launches and seasonal campaigns to maximize market impact.
  • Develop and implement the overall commercial strategy for Botanica.
  • Conduct market research, competitor analysis, and industry trend assessments to inform strategy.
  • Identify emerging products, services, and market opportunities for future development.
  • Support budgeting processes, revenue planning, and profitability analysis.
  • Establish and monitor key commercial KPIs and performance metrics.
  • Build, lead, and mentor a high-performing commercial team, fostering a culture of excellence and collaboration.
  • Collaborate with Operations, Procurement, Finance, HR, and Production teams to ensure seamless integration and execution of commercial strategies.
  • Drive process improvements and champion commercial best practices.
  • Represent Botanica at client meetings, industry exhibitions, and events.

Qualifications and Requirements

  • Bachelor's degree in Business Administration, Marketing, Agriculture, Horticulture, or a related field.
  • An MBA or Master's degree is preferred.
  • 10 to 15 years of experience in commercial, sales, business development, or related leadership roles.
  • A minimum of 5 years of experience in a senior management position.
  • Experience within the landscaping, horticulture, agriculture, nursery operations, or a closely related industry is highly preferred.
  • A proven track record of successfully driving revenue growth and managing strategic client relationships.
  • Strong experience in contract management, tendering processes, and commercial negotiations.
  • Experience working with large-scale projects, B2B clients, and government entities.

Required Skills

  • Business Development and Commercial Strategy
  • Sales Leadership and Revenue Growth
  • Contract Negotiation and Pricing Strategy
  • Strategic Planning and Market Analysis
  • Financial Acumen and Performance Management
  • Stakeholder Management and Relationship Building
  • Team Leadership and Talent Development
  • Excellent Communication and Presentation Skills

Work Environment

This is a full-time position based in Umluj, Tabuk, Saudi Arabia. The role involves working within the Red Sea Global group, specifically with its subsidiary Botanica, which is dedicated to sustainable greenery solutions.


Requirements

  • Requires +10 Years experience

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