Copywriter📣 Job Ad

Overview
The Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.

This role involves handling projects from concept to final execution while overseeing and mentoring junior copywriters along the way. A successful candidate will have experience in client interaction, demonstrating the ability to effectively present and rationalize their work.

Responsibilities:

• Writing texts (* copy, product descriptions), proofreading, and content editing.
• Ensuring the consistency of prepared content.
• Working in partnership with an Art Director to develop creative concepts for marketing materials and campaigns.
• Understanding of 1:1 marketing channels and how data intelligence can address communication challenges.
• Conceptualizing and writing various content forms, from white papers to social media posts.
• Researching competitors and industry trends to provide insightful creative guidance.

Qualifications:

• At least 4 years of experience in concept creation with a clear grasp of communication concepts vs executional ideas.
• Mastery in copy development for large cross-channel initiatives.
• Bachelor’s Degree in a relevant field.
• Strong client relations skills and the ability to lead creative presentations.
• Exceptional conceptualization, design skills, and a robust portfolio showcasing talent across mediums.

Additional Information: R-2952P-3340
Experience in agency environments is essential, along with a passion for storytelling.

About the Role:
We are looking for a creative Copywriter with strong experience in crafting marketing and advertising copy. You should be able to convey messages in an engaging manner that reflects the brand's identity and effectively communicates to the audience.

Your Responsibilities:

• Write marketing and advertising copy for various platforms such as websites, campaigns, social media, and print materials.
• Develop consistent content that reflects the brand's identity and verbal tone.
• Work closely with marketing and design teams to ensure the content aligns with visual and strategic goals.
• Edit and review content to ensure linguistic quality and coherence in messages.
• Invent slogans and short texts that carry clear messages and emotional impact.
• Contribute to the development of visual designs and provide creative guidance.

Qualifications:

• At least 5 years of experience in creative content writing or advertising copy.
• Fluency in both Arabic and English, with the ability to vary style and tone.
• Ability to understand the local audience and create content that reflects its culture and expectations.
• Strong skills in editing, concise writing, and effective communication.
• Familiarity with digital marketing basics and presentation methods for marketing messages.
• Practical experience in graphic design or effective coordination with design teams to ensure content integration with visual elements.

Note: Applications that do not meet the qualifications will not be considered.

Join LEO MEA as a Copywriter!
Are you a creative wordsmith looking to make a significant impact in the advertising industry? At LEO MEA, we believe that creativity can transform human behavior. As a Copywriter, you will be responsible for crafting compelling and effective copy in Arabic for various advertising campaigns. Collaborate with our talented team to bring concepts to life and engage our audience.

Key Responsibilities:

• Create and edit copy for campaigns and marketing materials.
• Collaborate with an Art Director to develop marketing concepts.
• Oversee projects from concept to final execution.
• Research industry trends and competitors.
• Mentor junior copywriters.

Qualifications:

• Minimum 4 years of experience in copywriting and concept creation.
• Bachelor’s Degree in a relevant field.
• Strong portfolio showcasing a variety of works.
• Excellent conceptualization and design skills.
• Ability to develop strong client relationships.

At LEO MEA, we work with some of the world’s most valuable brands. If you are passionate about creative storytelling and want to be part of a team that values human purpose, apply now!