DESTINATION INSIGHTS & PLANNING ANALYST

About the Role

Big Fish Consult is seeking a Destination Insights & Planning Analyst to join their team in Makkah, with operations spanning Jeddah and Makkah. This full-time role requires 3-5 years of experience and focuses on providing analytical and decision-support capabilities across destination strategy, revenue management, business development, and retail/leasing functions.

The analyst will be responsible for interpreting destination, visitor, commercial, revenue, retail, and market data. Key activities include developing business cases and forecasts, and translating complex information into clear insights and recommendations for management. This position requires a commercially minded analyst with strong analytical skills, financial modelling expertise, business intelligence capabilities, and strategic thinking.

Key Responsibilities

• Conduct market, competitor, and destination benchmarking to support strategic planning and commercial initiatives.
• Analyze visitor profiles, behavior, demand patterns, preferences, and market trends.
• Translate quantitative and qualitative analysis into clear business insights and management recommendations.
• Develop and support business cases, feasibility assessments, and commercial evaluations.
• Perform financial modelling, scenario, sensitivity, and break-even analysis.
• Assess commercial opportunities by combining market, operational, and financial information.
• Analyze revenue, pricing, transactions, demand, utilization, conversion, and other commercial KPIs.
• Support demand and revenue forecasting using historical performance and market intelligence.
• Analyze retail/leasing performance, tenant mix, rental benchmarks, and commercial opportunities.
• Consolidate, clean, validate, and reconcile data from multiple business sources.
• Build structured datasets and analytical models for recurring reporting.
• Develop and maintain management dashboards using Power BI or equivalent tools.
• Prepare executive-level dashboards, reports, and presentations, converting complex analysis into concise conclusions.

Candidate Profile and Skills

The ideal candidate will be a commercially minded and hands-on analyst, comfortable navigating strategy, finance, commercial performance, and data analytics. Key attributes include:

• Strong structured problem-solving and analytical thinking.
• Ability to identify the commercial implications behind data.
• High attention to detail and data accuracy.
• Confidence working with incomplete or fragmented information.
• Strong executive communication and presentation skills.
• Ability to explain complex analysis clearly to non-technical stakeholders.
• Ability to manage multiple analytical priorities in a fast-paced environment.
• Strong ownership, curiosity, and initiative.

Preferred Background

Candidates with backgrounds in destination development, tourism, hospitality, mixed-use real estate, retail, commercial strategy, or management consulting environments are particularly relevant. Experience analyzing visitor/customer behavior, revenue performance, commercial opportunities, retail/leasing performance, or destination KPIs will be a strong advantage.