Digital Marketing Specialist InterContinental📣 Job Ad

About the Digital Marketing Specialist Role

InterContinental Hotels Group is seeking a Digital Marketing Specialist to join their team in Jeddah. This full-time position is responsible for executing online marketing activities to enhance the brand's digital presence and drive business objectives.

Role Overview

The Digital Marketing Specialist will manage and implement online marketing initiatives. This includes developing promotional content, increasing website traffic, generating leads, boosting sales, and building a robust online presence across various digital channels.

Key Responsibilities

• Analyze customer preferences, business trends, and competitor marketing strategies to inform campaign development.
• Develop and execute online marketing campaigns and strategies tailored to reach target audiences.
• Design visual elements for marketing campaigns.
• Write engaging copy for social media posts, online advertisements, marketing emails, blog posts, and website content.
• Capture and edit video content for marketing campaigns.
• Monitor emerging trends in social media and the broader digital marketing landscape.
• Utilize data analytics to track campaign progress, measure performance, and refine marketing materials.
• Engage with followers and respond to comments and inquiries on social media platforms.
• Track key performance metrics to evaluate the effectiveness of digital marketing efforts.
• Develop and execute comprehensive digital marketing strategies across channels including email, social media, search, and display advertising.
• Manage budgets and resources to ensure efficient and effective allocation.

Experience and Qualifications

This role requires 0-1 years of experience in digital marketing. Candidates should possess a foundational understanding of online marketing principles and a willingness to learn and grow within the field.

Work Environment

This is a full-time position based in Jeddah. The role operates within the framework of InterContinental Hotels Group, a global hospitality leader.