OHC Customer Marketing Manager📣 Job Ad

About Haleon

Haleon is a purpose-driven consumer company dedicated to improving everyday health for millions. Since its launch three years ago, Haleon has grown and evolved, now entering a new chapter with significant opportunities. The company's portfolio includes trusted brands such as Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®, which lead in resilient and growing categories. Haleon's approach combines deep human understanding with trusted science, guided by its "Win as One" strategy to deliver better everyday health with humanity, fostering an agile, performance-focused culture.

The Role of OHC Customer Marketing Manager

This is a pivotal full-time commercial role within Haleon Saudi Arabia, based in Jeddah, Makkah. The OHC Customer Marketing Manager is responsible for developing and executing the Customer Marketing strategy for the Oral Health Care (OHC) portfolio across various channels, including Mass Market, Pharmacy, Wholesaler, Hospital, and emerging channels within the Kingdom. The position focuses on driving category growth, enhancing brand equity at the point of purchase, and ensuring superior in-store execution to maximize conversion and Net Sales. This role requires 5-10 years of experience and reports to the Commercial Excellence Lead.

Key Responsibilities

• Lead the end-to-end Customer Marketing and Category agenda for the OHC portfolio across all channels, ensuring category strategies translate into effective customer-specific execution.
• Develop annual customer and channel plans for OHC, aligning with brand priorities, retailer strategies, and category growth drivers.
• Build and deploy category-led selling stories using syndicated data (Nielsen, IQVIA), EPOS, shopper insights, and retailer analytics to influence customer decisions.
• Partner with Sales to embed OHC category strategies, covering assortment, visibility, pricing, and promotional recommendations.
• Oversee the design and execution of in-store visibility solutions, including POSM, planograms, and secondary placements, to enhance category presence and drive shopper conversion.
• Evaluate the effectiveness of customer and category initiatives through defined KPIs (incremental sales, ROI, conversion uplift, share of shelf) and recommend optimization actions.
• Act as the OHC category expert in customer engagements, providing Sales with insights, toolkits, and execution frameworks tailored to each retailer.
• Collaborate with Supply Chain and Demand Planning to ensure alignment on NPD launches, assortment changes, and visibility requirements.
• Support budgeting and forecasting for customer marketing investments, ensuring disciplined allocation and tracking of spend.

Required Qualifications

• 5-10 years of experience in customer development, category management, or shopper-focused commercial roles within a leading FMCG multinational.
• Strong understanding of the Saudi retail landscape, with direct experience engaging with modern trade and pharmacy retailers.
• Proven track record of delivering measurable commercial impact through category growth initiatives, customer-specific execution, or shopper-driven interventions.
• Demonstrated ability to translate category insights into customer-tailored plans that drive conversion across offline and online channels.
• Strong analytical skills with hands-on experience using Nielsen, IQVIA, EPOS, and internal sell-in data to build category stories and identify growth opportunities.
• Excellent cross-functional collaboration skills with the ability to influence Sales, Marketing, and retailer stakeholders in a matrixed environment.
• Experience managing POSM development and in-store visibility execution.

Preferred Qualifications

• Experience in Oral Health Care or broader Personal Care categories.
• Category management or shopper marketing certification from a leading FMCG multinational.
• MBA or postgraduate qualification in Marketing, Business, or related fields.
• Proven capability in leading cross-functional commercial projects or contributing to regional capability builds.

Work Environment and Reporting

This full-time position is based in Jeddah, Makkah, Saudi Arabia. The OHC Customer Marketing Manager will work collaboratively with Sales, Brand teams, and Digital Commerce, reporting directly to the Commercial Excellence Lead. The role operates within an agile, performance-focused culture, contributing to Haleon's strategic objectives.