About the RoleJoin Siyada Tech, a forward-thinking Saudi technology company that is driving digital transformation and innovation. We are looking for a
Digital Marketing Specialist who thrives in a performance-driven and AI-augmented environment.
Role DescriptionThis full-time, on-site position focuses on designing, executing, and optimizing data-driven marketing campaigns for our cutting-edge technology and AI products. You will emphasize CPA, ROAS, funnel performance, attribution accuracy, and measurable growth outcomes.
Key Responsibilities- Design and manage performance marketing campaigns across multiple channels.
- Optimize CPA, ROAS, conversion rates, and funnel efficiency.
- Build and maintain acquisition funnels with clear growth and retention metrics.
- Use AI and automation tools to enhance execution and iteration speed.
- Develop hypotheses, run structured experiments, and analyze results.
- Align messaging and positioning with product and customer value.
- Implement and monitor attribution models with accurate reporting.
- Track budget allocation, campaign health, and performance trends.
- Prepare insight-driven recommendations for continuous optimization.
- Contribute to a data-driven marketing culture focused on outcomes.
Required Qualifications- Experience in performance marketing, growth marketing, or digital acquisition.
- Strong understanding of CPA, ROAS, attribution, and funnel analytics.
- Hands-on experience with paid media platforms and analytics tools.
- Ability to work in technology or SaaS-style product environments.
- Comfortable collaborating with cross-functional technical teams.
- Strong analytical mindset and attention to measurable impact.
- Experience with experimentation, A/B testing, and reporting.
- Bachelor’s degree in Marketing, Business, Data, or related field.
Preferred Skills- Experience working with AI-augmented workflows or automation tools.
- Background in B2B or product-led growth environments.
- Familiarity with marketing dashboards or BI tools.
Performance KPIs for This Role- ROAS improvement across paid channels.
- Sustainable reduction in CPA while scaling spend.
- Conversion uplift across funnel stages.
- Lead quality & acquisition efficiency.
- Attribution clarity and reporting accuracy.
- Experimentation cadence and iteration velocity.