Senior Product Manager📣 Job Ad

About Salla and the Role

Salla empowers over 100,000 merchants to operate their businesses. As a Senior Product Manager, you will lead the strategic expansion of Salla across the GCC and beyond. This full-time role is based in Jeddah, Makkah Province, and requires 5-10 years of relevant experience in product management, specifically with market expansion initiatives.

Role Overview and Impact

This role is central to Salla's growth, focusing on adapting the product for new markets rather than a direct replication of its Saudi Arabian model. Each market presents distinct payment systems, regulatory frameworks, logistics challenges, and merchant expectations. You will be responsible for critical product decisions that determine successful market entry, ensuring Salla functions as effectively in new regions as it does in its home market. This involves diagnosing specific product needs, prioritizing development or adaptation, and driving improvements from conception to launch.

Your impact will span three primary areas:

• Activation in New Markets: Identifying and resolving friction points from signup to a merchant's first order, with a focus on payments and Know-Your-Customer (KYC) compliance.
• Market-Specific Product Fit: Implementing necessary payment and logistics integrations, compliance workflows, and localization to ensure Salla feels native to each market.
• Expansion Infrastructure: Developing shared product primitives and a repeatable playbook to enhance the efficiency of subsequent market entries.

Key Responsibilities

• Own the product roadmap for expansion across the GCC and beyond, managing market entries sequentially with a clear strategy for future markets.
• Diagnose merchant drop-off points between signup and first order in each market and implement product changes to address these gaps.
• Drive payment and compliance product development per market, including KYC flows, payment gateway integrations, and adherence to regulatory requirements.
• Determine which core product components require market-specific adaptation versus those that should remain shared infrastructure, and manage associated investment decisions.
• Define and monitor key metrics reflecting market progress, such as time to first order, activation rate by market, ninety-day retention, and the share of merchants expanding regionally.
• Establish measurement frameworks from scratch in markets lacking existing benchmarks, distinguishing genuine activation signals from noise.
• Lead cross-functional teams across engineering, design, operations, legal, and local market teams, influencing outcomes without direct authority.
• Communicate product tradeoffs, sequencing, and deliberate pauses to maintain focus.

Required Qualifications and Experience

• Proven experience owning product for market expansion or geographic rollout within a software, fintech, or commerce platform.
• Demonstrated experience with adapted payments, compliance, or onboarding across diverse regulatory environments is preferred.
• Deep understanding of merchant activation dynamics, including diagnosing drop-off rates and implementing product changes to improve activation.
• Fluency in payments and KYC as a product challenge, encompassing gateway integrations, document flows, and their product implications.
• Familiarity with Gulf market realities, including local payment methods, logistics infrastructure, value-added tax (VAT), commercial licensing, and regional differences in merchant behavior.
• Track record of improving time-to-value in self-serve, low-touch environments where the product facilitates onboarding.
• Strong analytical instinct and comfort in building measurement frameworks for markets without existing benchmarks.
• Experience leading cross-functional work effectively without direct authority over involved teams.
• Demonstrated meaningful ownership in ambiguous or early-stage contexts.
• Gulf residency or prior regional experience is preferred over theoretical market knowledge.

Work Environment and Relocation

This full-time position is based in Jeddah, Makkah Province. The role requires a willingness to relocate to Saudi Arabia to effectively lead the strategic product expansion efforts and engage with local market realities.

Application Information

Candidates who meet the qualifications and are prepared to contribute to Salla's regional growth are encouraged to apply.