Regional Sales Manager – Madinah (Global Food Giant)📣 Job Ad

About the Role

eMagine Solutions is partnering with a global food giant to recruit a Regional Sales Manager for the Madinah Region in Saudi Arabia. This role focuses on accelerating FMCG sales growth across Madinah and its surrounding territories. The position is designed for a commercially astute field leader who will be instrumental in building robust distribution networks, driving effective route-to-market execution, and leading a sales team to achieve volume, value, and profit targets.

This opportunity is particularly suited for individuals with a strong background in general trade, expert distributor management, and a proven ability to excel in in-market execution, ensuring optimal product availability, visibility, pricing, and promotional activities. The role offers significant ownership and the chance to make a tangible impact on business performance.

Key Responsibilities

• Own and deliver the regional Profit & Loss (P&L) across volume, revenue, margin, and trade spend effectiveness.
• Develop and execute the regional sales plan, ensuring alignment with national strategy and growth targets.
• Lead and optimize route-to-market (RTM) execution, including coverage, call cycles, journey plans, territory mapping, and outlet segmentation.
• Manage and enhance distributor performance, focusing on service levels, stock availability, order-to-cash processes, credit discipline, and returns management.
• Drive excellence in in-store execution, ensuring optimal product availability (OSA), visibility, planogram compliance, pricing adherence, effective promotion execution, and compelling secondary displays.
• Achieve key sales fundamentals, including numeric distribution, weighted distribution, strike rate, conversion rates, and productivity per representative.
• Conduct daily, weekly, and monthly performance reviews with Sales Supervisors and Sales Executives, focusing on targets, identifying gaps, and defining actionable steps.
• Set, deploy, and track monthly and quarterly targets, ensuring the team fully understands incentive calculations.
• Coach, develop, and performance-manage the field sales team, fostering succession planning and strengthening overall team capability.
• Monitor market intelligence, including competitor pricing, promotions, stock positions, and channel dynamics.
• Forecast demand accurately and manage sales analytics, incorporating trend analysis, regression concepts, and cannibalization impact assessments.
• Collaborate cross-functionally with Trade Marketing, Supply Chain/Logistics, Finance, Sales Excellence, and HR to achieve business objectives.
• Ensure a disciplined reporting cadence (weekly/monthly) and maintain high standards of CRM/ERP hygiene.

Qualifications and Requirements

• Bachelor's degree in Business, Sales, Marketing, or a related field.
• A minimum of 3 years of experience in an Area Sales Manager or Regional Sales Manager role within the FMCG sector.
• Proven experience in General Trade (GT) environments.
• Exposure to Wholesale and HORECA channels is a strong advantage.
• Demonstrated experience in distributor and channel management, as well as indirect sales models.
• Experience in negotiation with key accounts, wholesalers, and trade partners.
• A track record of achieving sales targets, leading teams, and executing based on KPIs.
• Experience with forecasting, providing inputs for demand planning, and advanced Excel reporting.
• Familiarity with ERP systems and structured weekly/monthly reporting processes.
• Strong commercial maturity, excellent customer management skills, and the ability to perform effectively under pressure.
• Must be an Arabic speaker with good English proficiency.

Required Skills

• General Trade Expertise
• Distributor Management
• In-market Execution
• Route-to-Market (RTM) Execution
• Sales Target Achievement
• Team Leadership
• KPI-driven Execution
• Forecasting and Demand Planning
• Advanced Excel Reporting
• ERP Systems Proficiency
• Structured Reporting (Weekly/Monthly)
• Commercial Maturity
• Customer Management
• Ability to Perform Under Pressure

Work Environment and Location

This is a full-time position based in the Madinah Region of Saudi Arabia, specifically in the city of Medina. The role requires a minimum of 2-5 years of relevant experience.