Regional Sales Manager – Madinah (Global Food Giant)📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Madinah |
About the Role
eMagine Solutions is partnering with a global food giant to recruit a Regional Sales Manager for the Madinah Region in Saudi Arabia. This role focuses on accelerating FMCG sales growth across Madinah and its surrounding territories. The position is designed for a commercially astute field leader who will be instrumental in building robust distribution networks, driving effective route-to-market execution, and leading a sales team to achieve volume, value, and profit targets.
This opportunity is particularly suited for individuals with a strong background in general trade, expert distributor management, and a proven ability to excel in in-market execution, ensuring optimal product availability, visibility, pricing, and promotional activities. The role offers significant ownership and the chance to make a tangible impact on business performance.
Key Responsibilities
- Own and deliver the regional Profit & Loss (P&L) across volume, revenue, margin, and trade spend effectiveness.
- Develop and execute the regional sales plan, ensuring alignment with national strategy and growth targets.
- Lead and optimize route-to-market (RTM) execution, including coverage, call cycles, journey plans, territory mapping, and outlet segmentation.
- Manage and enhance distributor performance, focusing on service levels, stock availability, order-to-cash processes, credit discipline, and returns management.
- Drive excellence in in-store execution, ensuring optimal product availability (OSA), visibility, planogram compliance, pricing adherence, effective promotion execution, and compelling secondary displays.
- Achieve key sales fundamentals, including numeric distribution, weighted distribution, strike rate, conversion rates, and productivity per representative.
- Conduct daily, weekly, and monthly performance reviews with Sales Supervisors and Sales Executives, focusing on targets, identifying gaps, and defining actionable steps.
- Set, deploy, and track monthly and quarterly targets, ensuring the team fully understands incentive calculations.
- Coach, develop, and performance-manage the field sales team, fostering succession planning and strengthening overall team capability.
- Monitor market intelligence, including competitor pricing, promotions, stock positions, and channel dynamics.
- Forecast demand accurately and manage sales analytics, incorporating trend analysis, regression concepts, and cannibalization impact assessments.
- Collaborate cross-functionally with Trade Marketing, Supply Chain/Logistics, Finance, Sales Excellence, and HR to achieve business objectives.
- Ensure a disciplined reporting cadence (weekly/monthly) and maintain high standards of CRM/ERP hygiene.
Qualifications and Requirements
- Bachelor's degree in Business, Sales, Marketing, or a related field.
- A minimum of 3 years of experience in an Area Sales Manager or Regional Sales Manager role within the FMCG sector.
- Proven experience in General Trade (GT) environments.
- Exposure to Wholesale and HORECA channels is a strong advantage.
- Demonstrated experience in distributor and channel management, as well as indirect sales models.
- Experience in negotiation with key accounts, wholesalers, and trade partners.
- A track record of achieving sales targets, leading teams, and executing based on KPIs.
- Experience with forecasting, providing inputs for demand planning, and advanced Excel reporting.
- Familiarity with ERP systems and structured weekly/monthly reporting processes.
- Strong commercial maturity, excellent customer management skills, and the ability to perform effectively under pressure.
- Must be an Arabic speaker with good English proficiency.
Required Skills
- General Trade Expertise
- Distributor Management
- In-market Execution
- Route-to-Market (RTM) Execution
- Sales Target Achievement
- Team Leadership
- KPI-driven Execution
- Forecasting and Demand Planning
- Advanced Excel Reporting
- ERP Systems Proficiency
- Structured Reporting (Weekly/Monthly)
- Commercial Maturity
- Customer Management
- Ability to Perform Under Pressure
Work Environment and Location
This is a full-time position based in the Madinah Region of Saudi Arabia, specifically in the city of Medina. The role requires a minimum of 2-5 years of relevant experience.
Requirements
- Requires 2-5 Years experience
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