Marketing Specialist

Dar Taj Food Services Company announces the availability of a job opportunity for a Marketing and Content Creation Specialist, who will be responsible for managing the marketing activities of several brands affiliated with the company.

The employee will work using modern marketing tools and techniques, including artificial intelligence tools used in preparing content plans, innovating ideas, writing texts, organizing tasks, scheduling posts, monitoring performance, and analyzing results.

These tools do not replace practical experience; therefore, sufficient experience in digital marketing and content creation is required, along with the ability to manage marketing activities and make appropriate decisions for each brand.

The job is not limited to office work only, but also includes field work and visiting branches and locations to photograph products, services, offers, and events, implement content ideas, and create images and videos suitable for social media platforms.

Job Duties:

• Managing marketing and content for several brands affiliated with the company.
• Using AI tools and platforms to support planning, content creation, and performance analysis.
• Preparing marketing plans and content plans suitable for each brand.
• Innovating content ideas and writing advertising texts and video scripts.
• Preparing, scheduling, and publishing content on social media platforms.
• Managing social media accounts, interacting with the audience, and monitoring comments and messages.
• Photographing products, branches, offers, and events using a mobile phone.
• Creating and editing short videos and marketing images.
• Transforming written plans and ideas into executable field content.
• Monitoring trends and employing suitable ones in line with each brand's identity.
• Executing marketing campaigns, offers, and competitions, and monitoring their results.
• Managing paid advertisements, monitoring performance and budgets, and suggesting improvements.
• Coordinating with branches to execute photo shoots and field content.
• Coordinating with designers, photographers, and influencers when needed.
• Monitoring content and campaign results and preparing periodic performance reports.
• Maintaining the visual identity and communication style of each brand.
• Monitoring competitors and suggesting ideas and initiatives that contribute to increasing engagement, reach, and sales.

Requirements:

• Sufficient practical experience in digital marketing and content management.
• Ability to manage multiple brands simultaneously.
• Proficiency in using AI tools in marketing and content creation.
• Proficiency in photography, content creation, and editing using a mobile phone.
• Familiarity with social media platforms and current trends.
• Ability to transform written ideas and plans into executable field content.
• Skill in writing marketing and advertising content.
• Knowledge of paid advertising basics and performance analysis.
• Willingness to perform office and field work and travel between branches.
• Commitment, organization, speed of execution, and taking responsibility.
• Attaching samples of previous work is required.