Marketing Specialist📣 Job Ad

About Darb Station

Darb Station is a leading developer and operator of fuel and service stations across the Kingdom of Saudi Arabia. The company plays a key role in shaping the daily customer experience and advancing the road services sector. Officially certified by the Ministry of Energy, Darb manages and operates its network in line with national standards. Darb aims to transform each station into a welcoming destination that provides comfort for travelers and opportunities for partners, aligning with Saudi Arabia’s Vision 2030.

Role Overview: Marketing Specialist

Darb Station is seeking a Marketing Specialist to join its team in Makkah, Saudi Arabia. This full-time role involves developing and executing comprehensive marketing strategies to strengthen Darb's brand identity, increase awareness, and expand its digital presence. The specialist will contribute to the company's objectives within the road services sector.

Key Responsibilities

• Develop and execute integrated digital marketing strategies and campaigns across multiple channels, including social media, search engines, email marketing, and content marketing.
• Manage social media accounts and create engaging, high-quality content in various formats, such as text, graphics, and video.
• Utilize generative AI tools for idea generation, marketing copy production, visual asset creation, and content streamlining, while ensuring brand quality and consistency.
• Coordinate with external partners, vendors, content creators, and influencers to plan and execute marketing campaigns.
• Monitor campaign performance using analytics platforms and dashboards, prepare regular reports, and measure success against key performance indicators (KPIs).
• Contribute to strengthening Darb's brand identity, increasing brand awareness, and expanding its digital presence in alignment with Saudi Vision 2030.
• Monitor market trends, competitor activities, and emerging digital marketing practices, providing actionable insights and recommendations for continuous improvement.

Required Experience and Skills

Candidates for this position should possess 0-1 years of relevant experience in marketing, preferably within digital marketing. A foundational understanding of digital marketing channels, content creation, and performance monitoring is essential. Familiarity with generative AI tools for marketing purposes is also beneficial.

Work Environment and Location

This is a full-time position based in Makkah, Saudi Arabia. The role operates within a dynamic environment focused on advancing road services and customer experience across the Kingdom.

Application Information

Interested candidates are invited to submit their application for this Marketing Specialist position. Further details regarding the application submission will be provided.