Senior Business Analyst (Bangkok Based, Relocation Provided)📣 Job Ad

About the Role

Agoda, a global leader in online travel, is seeking a Senior Business Analyst to join its Performance Marketing Team. This role is based in Bangkok, with relocation assistance provided. The Performance Marketing Team focuses on online marketing strategies, utilizing data and technology to enhance customer lifetime value through measurable marketing programs. You will be part of a diverse, international team contributing to Agoda's mission of connecting people to destinations and experiences worldwide.

This position offers an opportunity to work in a fast-paced, data-driven environment that values curiosity and innovation. You will collaborate with professionals from various backgrounds, fostering a learning and growth environment. As part of the Performance Marketing Team, you will play a key role in optimizing campaign performance, developing predictive models, and providing actionable insights to drive business growth across multiple marketing channels.

Key Responsibilities

• Experiment with and optimize campaign performance across marketing partners such as Google, Bing, TripAdvisor, and Trivago, including ad structures and bidding strategies.
• Adapt to new product features and implement changes derived from successful tests to enhance campaign effectiveness.
• Analyze large datasets generated by experiments to develop predictive models using data science techniques.
• Understand the impact of large-scale campaigns and demand elasticity from pricing optimization.
• Liaise with product teams to define and implement a roadmap for model integration and application.
• Build dashboards to track performance metrics across marketing channels.
• Derive key insights from data to understand growth levers and identify areas for improvement.
• Communicate findings and strategic recommendations through presentations to stakeholders.

Qualifications and Requirements

• Bachelor's degree or higher from a top university in a quantitative subject such as computer science, mathematics, engineering, business, or a related field.
• A minimum of 4 years of experience in data analysis, preferably gained from top-tier consulting, investment banking, private equity, or a strategy/business role within a fast-growing global tech company.
• Proficiency in using one or more data analysis packages or databases, including SQL, SAS, R, SPSS, Python, or VBA.
• Experience with data visualization tools such as Tableau or Power BI.
• Excellent verbal and written communication skills in English.
• Demonstrated ability to move quickly and efficiently, making decisions based on objective data evidence.
• A strong desire to take ownership, make a significant impact, and influence business outcomes.
• Exceptional organizational skills, with a keen attention to detail and the ability to work independently.

Required Skills

• Data Analysis and Data Analytics
• Data Mining and Data Science
• Machine Learning and Statistics
• Business Analysis and Business Intelligence (BI)
• Proficiency in SQL, SAS, R, SPSS, Python, and VBA
• Experience with data visualization tools including Tableau and Power BI
• Familiarity with Microsoft SQL Server
• Strong Communication and Organizational Skills
• Attention to Detail and Ability to Work Independently
• Experience in Digital Marketing or E-commerce
• Knowledge of A/B Testing methodologies
• Presentation and Negotiation Skills

Work Environment and Location

This is a full-time position based in Bangkok, Thailand. Relocation assistance is provided for candidates moving to Bangkok. Agoda is committed to diversity and inclusion, and employment is based on merit and qualifications. We encourage applications from all backgrounds.