Senior Executive Manager – Brand Management📣 Job Ad

About the Role

Bupa Arabia is seeking a Senior Executive Manager – Brand Management to join its team in Jeddah, Makkah, Saudi Arabia. This full-time position is responsible for shaping Bupa's brand perception, building awareness, and enhancing brand imagery within the Saudi market. The role involves developing and executing comprehensive brand marketing strategies to reinforce Bupa's value proposition and contribute to its market leadership in health insurance and services.

Key Responsibilities

• Execute the development and implementation of Bupa's brand marketing strategy and positioning to shape brand perception, build awareness, and enhance imagery.
• Develop and execute the full-year initiative master plan for brand marketing.
• Oversee the creation of compelling brand campaigns and content designed to resonate with target audiences and foster trust in Bupa's insurance and health products and services.
• Execute brand campaigns and communications across various channels to drive awareness of Bupa's unique value proposition.
• Collaborate with cross-functional teams to ensure brand consistency across all initiatives.
• Execute the campaign launch strategy in coordination with Marketing Communication, activation, and media buying teams.
• Support the Trade Team in developing and executing client-specific commercial activations to enhance brand presence.
• Monitor brand performance and brand perception metrics, providing actionable insights and recommendations for improvement.
• Analyze the effectiveness of branding initiatives, making data-driven recommendations for enhancement, planning future Key Performance Indicators (KPIs), and forecasting performance.
• Manage and uphold master brand guidelines, ensuring alignment across all departments and external partners.
• Apply Global Brand Guidelines and best practices to all brand-related activities.
• Ensure consistency and compliance with Brand Standards in all internal and external executions.
• Review and evaluate agency work to guarantee adherence to brand guidelines, communicating with agencies as necessary.
• Manage external agencies and vendors involved in brand campaign development and execution.
• Track allocated budgets, ensuring optimal utilization.

Qualifications and Requirements

• A minimum of 10 years of progressive experience in brand management and marketing.
• A minimum of 5 years specifically dedicated to brand building.
• A solid understanding of marketing concepts and their practical execution.
• Hands-on experience in developing new communication strategies and repositioning brands.
• Experience within the Fast-Moving Consumer Goods (FMCG) and Service sectors is preferred.
• Bachelor’s Degree in Business Administration or Marketing.

Required Skills

• Brand Building
• Marketing Strategy and Execution
• Strong Analytical Skills
• Proficiency in both Arabic and English languages (written and spoken)
• Excellent Computer Skills, including advanced capabilities in Web Search, Excel, PowerPoint, and Word
• New Communication Development
• Brand Repositioning

Work Location and Type

This is a full-time role based in Jeddah, Makkah, Saudi Arabia.