AV Key Account Manager📣 Job Ad

About NMK Electronics Trading

NMK Electronics, a Midwich Group company, is a prominent leader in the professional AV industry across the Middle East. Established in the 1980s, NMK has built a strong reputation based on trust and results, offering a premium portfolio of reputable brands. The company's expertise has earned the confidence of top consultants, system integrators, and end users, having delivered numerous significant AV projects throughout the region.

The Role: AV Key Account Manager

NMK Electronics is seeking an AV Key Account Manager to join its team in Riyadh, Saudi Arabia. This full-time position is central to driving commercial growth across the Live Events, Rental, Production, and Technical AV markets within the Middle East. The role involves managing and expanding relationships with key accounts such as rental companies, live event production houses, staging providers, and technical service companies. The ideal candidate will be a commercially driven professional with a clear understanding of the operational and technical requirements of live event environments, capable of translating these into successful business opportunities.

Key Responsibilities

• Develop and grow long-term relationships with key accounts within the Live Events, Rental, Production, and Technical AV sectors.
• Identify and pursue new business opportunities within the touring, festivals, live productions, staging companies, and event technology markets.
• Conduct product demonstrations, technical presentations, and pre-sales consultations tailored to operational requirements of live event and rental environments.
• Regularly visit customer facilities, event sites, and production offices to strengthen relationships and gain a deeper understanding of operational needs.
• Collaborate closely with internal departments including technical support, logistics, marketing, and operations to ensure seamless project execution and customer satisfaction.
• Prepare and deliver commercial quotations, proposals, and technical solutions, ensuring alignment with client requirements and company objectives.
• Maintain accurate reporting of sales activities, project pipelines, tender progress, and customer interactions through CRM tools and internal reporting systems.
• Track industry developments including new technologies in live production, touring systems, lighting, audio, and event infrastructure, as well as competitor activity.
• Negotiate and successfully close sales opportunities, ensuring achievement or exceeding of sales targets within assigned market segments.
• Lead technical and commercial negotiations, follow up on proposals, and drive the process through to final order confirmation.
• Proactively conduct outbound outreach and business development, expanding the customer base and maintaining an up-to-date prospect database.
• Build and manage a robust sales pipeline, targeting both existing clients and emerging players in the live entertainment ecosystem.
• Adhere to company procedures regarding customer acquisition, tender submissions, and commercial processes.
• Represent NMK Electronics and its partner brands at industry exhibitions, trade shows, demonstrations, and live event technology showcases across the region.
• Maintain comprehensive knowledge of the company’s product portfolio and services, particularly those relevant to the live and rental markets.
• Maintain awareness of market trends, production technologies, and regional entertainment industry developments.

Required Qualifications and Experience

• Bachelor’s degree in Engineering, Audio/Visual Technology, Business, or a related field, or a Diploma in a related field.
• Minimum of 4-5 years of experience in account management or business development, preferably within the ProAV, live events, rental, or entertainment technology sectors.
• Solid understanding of professional audio, lighting, video, and event production systems used in live environments.
• Familiarity with CRM and ERP systems is essential.

Skills and Attributes

• Strong commercial mindset with a proven track record of achieving or exceeding sales targets.
• Excellent communication, relationship-building, and negotiation skills.
• Experience delivering technical presentations, demonstrations, and solution-based proposals to clients.
• Strong written and verbal communication in both Arabic and English.

Location and Work Environment

This full-time position is based in Riyadh, Saudi Arabia. The role requires the ability to travel regularly within the Middle East region as needed. A valid local driving license is required for this role.