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Contract TypeFull-time
Workplace typeOn-site
LocationRiyadh

Job Description

About the Role

Novartis Saudi Arabia is seeking a Strategic and Commercial Marketing Manager to lead the branded portfolio in Riyadh. This hybrid role is essential for shaping portfolio and brand strategies, enhancing customer engagement, strengthening forecasts and commercial performance, and ensuring excellent execution of integrated commercial initiatives. The Marketing Manager will collaborate cross-functionally to achieve sustainable growth, maximize market opportunities, and support patients through impactful programs while responsibly managing risks.

Key Tasks and Responsibilities

  • Lead and manage the commercial portfolio to achieve sustainable growth and strong performance across branded products.
  • Develop and implement comprehensive portfolio and brand strategies aligned with business priorities, market dynamics, and customer needs.
  • Create and execute operational plans throughout the brand lifecycle to optimize ROI, support successful product launches, and enhance lifecycle management.
  • Drive forecasting excellence, accurately monitor commercial performance, and develop corrective action plans to achieve sales, market share, and profitability targets.
  • Build a deep understanding of customers through market insights and apply multi-channel approaches to enhance engagement with healthcare professionals, patient groups, and key stakeholders.
  • Oversee the development and adoption of all promotional materials and commercial programs, ensuring compliance with company requirements and regulatory guidelines.
  • Lead patient support programs and risk management plan activities in close collaboration with Medical, Regulatory, Pharmacovigilance, Compliance, and other cross-functional partners.
  • Manage portfolio budgets effectively, ensuring robust financial governance and optimal utilization of investments.
  • Provide comprehensive product and brand training to relevant teams to enhance knowledge, ensure alignment, and improve execution quality.

Qualifications and Requirements

  • University degree or equivalent in Pharmacy, Marketing, Business Administration, or a related field.
  • 3-5 years of experience in field sales, brand management, or related marketing roles within the healthcare or pharmaceutical industry.
  • Previous experience in product launch or relevant marketing services roles is a plus.
  • Saudi nationality is preferred.

Required Skills

  • Strong business acumen with experience in portfolio strategy, forecasting, and customer engagement.
  • Proven ability in cross-functional collaboration and stakeholder management.
  • Proficiency in leveraging market insights and applying multi-channel approaches.
  • Experience in developing promotional materials, patient support programs, and risk management.
  • Skill in budget management and delivering product training.
  • Excellent communication and analytical skills.
  • Demonstrated ability to manage multiple priorities and lead execution effectively across different functions.

Work Environment and Additional Details

The work location is Riyadh, Saudi Arabia, and this role requires a hybrid work arrangement. The required experience ranges from 2-5 years. The nature of the work is full-time.


Requirements

  • Requires 2-5 Years experience

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