Brand Manager📣 Job Ad

About the Role

Baazeem Trading Company is seeking a Brand Manager to join its team in Riyadh, Saudi Arabia. This position is integral to the development and expansion of Baazeem's private brands, focusing on driving brand strategy, product development, market penetration, and overall commercial performance. The Brand Manager will collaborate with internal departments including Sales, Trade Marketing, Supply Chain, and Product Development to enhance brand equity, increase market share, and achieve business growth objectives. Baazeem promotes a collaborative and innovative work environment.

Key Responsibilities

• Develop and implement annual brand strategies and business plans for Baazeem's private brands.
• Identify growth opportunities through market analysis, consumer insights, and competitor benchmarking.
• Manage the brand portfolio, including product assortment, pricing, packaging design, and market positioning.
• Lead new product development initiatives from concept to market launch.
• Collaborate with the sales team to meet distribution, visibility, and revenue targets.
• Create and execute promotional and activation plans to drive brand growth across channels.
• Monitor sales performance, profitability, market share, and customer feedback for continuous improvement.
• Coordinate with suppliers, designers, and internal stakeholders to ensure brand consistency and successful product launches.
• Manage marketing budgets and evaluate campaign performance and return on investment.
• Conduct market visits to assess execution quality and identify business opportunities.
• Prepare monthly business reviews and present strategic recommendations to management.

Qualifications and Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of progressive experience in Brand Management, Category Management, Trade Marketing, or FMCG Marketing.
• Proven experience managing food, beverage, or Fast-Moving Consumer Goods (FMCG) brands is highly preferred.

Required Skills

• Strong commercial acumen and analytical skills.
• Excellent communication, negotiation, and project management abilities.
• Advanced proficiency in Microsoft Excel and Microsoft PowerPoint.
• Demonstrated experience in managing FMCG brands.
• A collaborative approach to teamwork and a passion for innovation.
• Ability to drive brand strategy, product development, and market expansion.
• Skills in enhancing brand equity, increasing market share, and achieving business growth.
• Proficiency in market analysis, gathering consumer insights, and competitor benchmarking.
• Expertise in managing product assortment, pricing strategy, packaging, and positioning.
• Capability in leading new product development from concept to launch.
• Skills in achieving distribution, visibility, and revenue targets through sales collaboration.
• Experience in developing promotional and activation plans.
• Ability to monitor sales performance, profitability, and customer feedback.
• Proficiency in coordinating with suppliers, designers, and stakeholders.
• Skills in managing marketing budgets and evaluating campaign effectiveness.
• Ability to conduct market visits and assess execution quality.
• Experience in preparing business reviews and strategic recommendations.

Work Location and Experience

This is a full-time position based in Riyadh, Saudi Arabia. The ideal candidate will possess 5 to 10 years of relevant experience in brand management or related fields.