Advertising Campaign Manager Jobs in Riyadh

About the Role

Al Farabi Medical Group is seeking a Saudi National Media Buyer to join their team in Riyadh. This role is responsible for the strategic planning, execution, and optimization of digital advertising campaigns across various platforms. The primary objective is to maximize return on investment (ROI), drive campaign performance, enhance efficiency, and generate high-quality leads.

As a Media Buyer, you will play a crucial role in shaping the company's digital advertising strategy, ensuring campaigns are data-driven, cost-effective, and aligned with overall marketing objectives. This position offers an opportunity for a performance-focused individual to make a significant impact within a leading medical group.

Key Responsibilities

• Plan and execute paid media campaigns across key digital advertising platforms, including Google Ads and Meta Ads.
• Manage advertising budgets effectively to achieve optimal return on investment (ROI) and meet performance targets.
• Continuously monitor, analyze, and report on campaign performance, identifying trends and areas for improvement.
• Optimize campaigns through data-driven insights and A/B testing to enhance efficiency and effectiveness.
• Collaborate with internal marketing and content teams to ensure cohesive campaign strategies and messaging.
• Stay informed of the latest digital marketing trends, best practices, and emerging platforms.

Qualifications and Requirements

• Must be a Saudi National.
• Possess 2-4 years of direct experience in Media Buying.
• Demonstrated experience managing and optimizing campaigns on Google Ads and Meta Ads.
• Strong analytical skills with a proven track record in performance marketing.
• Ability to effectively manage advertising budgets and deliver measurable results.
• Proficiency in using analytics tools such as Google Analytics.

Required Skills

• Expertise in Google Ads and Meta Ads campaign management.
• Proficiency in Google Analytics for performance tracking and analysis.
• Strong understanding and application of performance marketing principles.
• Proven ability in budget management for advertising campaigns.
• Experience with A/B testing methodologies for campaign optimization.
• Knowledge of conversion rate optimization (CRO) strategies.

Additional Information

This is a full-time position based in Riyadh, Saudi Arabia. The role requires 2-5 years of relevant experience. Preferred qualifications include certifications in Digital Marketing or Paid Media, and experience with tracking tools such as Pixel and Tag Manager.

Key performance indicators (KPIs) for this role will include Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Conversion Rate, and Lead Generation Growth.

About the Role

MAKNANA is seeking a Marketing Specialist to join its team in Riyadh, Saudi Arabia. This role is responsible for developing and executing marketing campaigns, creating content, and enhancing the company's brand presence. The Marketing Specialist will collaborate with the sales team to align marketing initiatives with business objectives and drive sales growth.

Key Responsibilities

• Build and strengthen relationships with clients and strategic partners.
• Plan and execute comprehensive marketing campaigns and promotional activities.
• Organize and manage marketing events and activations.
• Create and manage diverse marketing content for digital and offline platforms.
• Manage social media platforms and support digital marketing initiatives.
• Manage and update content for the company website and mobile application, focusing on user experience and engagement.
• Coordinate with technical teams and developers for website and app updates.
• Conduct market research to analyze trends and identify new opportunities.
• Track, analyze, and report on the performance of marketing campaigns and events.
• Collaborate with internal teams to achieve marketing objectives.
• Support the sales team by providing marketing materials and executing sales-driving campaigns.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, or a closely related field.
• 2-4 years of relevant professional marketing experience.
• Strong knowledge and practical experience in digital marketing strategies and social media platforms.
• Proven experience in managing and updating website and mobile application content.
• Excellent writing and verbal communication skills.
• Strong analytical and organizational skills with attention to detail.
• Fluency in both spoken and written Arabic and English.

Required Skills

• Digital Marketing
• Social Media Platform Management
• Website Management
• Mobile Application Content Management
• Market Research and Analysis
• Analytical Skills
• Organizational Skills
• Content Creation and Writing
• Communication Skills

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia.

About the Role

Dr Scent SA is seeking a dynamic and results-oriented Marketing and Growth Manager to join their team in Riyadh, Saudi Arabia. This is a full-time position, reporting directly to the General Manager, and will play a pivotal role in driving revenue growth and optimizing our marketing funnel. The ideal candidate possesses a strong understanding of digital marketing and performance-based marketing, with a proven ability to lead a marketing team and collaborate effectively with sales and customer service departments. This role is essential for achieving clear objectives in lead generation, conversion rates, and marketing-driven revenue. You will be responsible for overseeing advertising campaigns, analyzing performance metrics, and ensuring the continuous development of the marketing team to meet business goals.

Key Tasks and Responsibilities

• Drive revenue growth by achieving clear objectives for lead generation, conversion rates, and marketing-driven revenue.
• Manage and optimize the entire marketing funnel, from initial awareness to final sale, in close collaboration with the sales team to enhance lead quality.
• Oversee advertising campaigns across various platforms including Meta, Google, and marketplaces, and accurately analyze performance metrics to inform data-driven decision-making.
• Lead and manage the marketing team, which includes specialists in content, advertising, design, and PR, by prioritizing tasks, ensuring high-quality execution, and fostering continuous professional development within the team.
• Coordinate weekly with sales and customer service departments to improve lead quality and identify and address reasons for deal failures.

Required Qualifications and Experience

• A minimum of 5 to 8 years of experience in digital marketing and performance-based marketing.
• A proven track record in managing advertising campaigns, analyzing performance data, and optimizing conversion rates to achieve business objectives.
• Strong, proven leadership experience in managing and developing marketing teams.
• A solid understanding of the symbiotic relationship between marketing and sales efforts, coupled with a strong performance mindset.
• The ability to work effectively under pressure and consistently deliver measurable results.

Core Skills

• Digital Marketing
• Performance-Based Marketing
• E-commerce (Experience is a plus)
• Advertising Campaign Management
• Data Analysis
• Conversion Rate Optimization
• Team Management
• Team Development
• Understanding of Marketing-Sales Relationship
• Performance Mindset
• Ability to Work Under Pressure
• Results Driven

Additional Role Information

This is a full-time position requiring fluency in Arabic. The role will be based in Riyadh, Saudi Arabia. The position requires 5 to 10 years of experience in digital marketing and performance-based marketing.

About the Marketing Projects Leader Role

Burjline Builders, a provider of Marketing Services, is seeking a dynamic and experienced Marketing Projects Leader. This full-time position is designed for a strategic thinker passionate about executing impactful marketing initiatives. The successful candidate will lead marketing projects from conception through to completion, ensuring alignment with company goals and enhancement of brand presence.

Key Responsibilities

• Plan, develop, and execute comprehensive marketing projects and campaigns to attract new clients.
• Manage project timelines, budgets, and resources effectively to ensure on-time and within-scope delivery.
• Coordinate and collaborate with internal teams, stakeholders, and external vendors for seamless project execution.
• Analyze marketing campaign performance, providing detailed reports on key performance indicators (KPIs) and return on investment (ROI).
• Oversee the creation of engaging marketing materials, including digital content, brochures, and event collateral.
• Ensure all marketing activities are consistent with brand identity and messaging.
• Conduct market research to identify industry trends and new growth opportunities.

Qualifications and Experience

• Proven experience in marketing project management or a similar leadership role.
• Demonstrable ability to manage multiple projects simultaneously with meticulous attention to detail.
• A strong understanding of the full marketing mix, including both digital and traditional marketing strategies.
• Experience required: 5-10 years.
• A bachelor's degree in Marketing, Business, or a related discipline is highly desirable.
• Experience in marketing, particularly within the business services sector, would be a significant advantage.

Required Skills

• Marketing project management
• Online Store Management (Salla, Shopify, Zid, etc.)
• Digital Marketing
• Traditional Marketing
• Organizational Skills
• Time-management Skills
• Leadership Skills
• Project Management
• Attention to Detail
• Exceptional written and verbal communication skills

Additional Information

Saudi Market Knowledge is highly desirable. This is a full-time position based in Riyadh, Saudi Arabia. The role offers the opportunity to play a key role in a growing company within a professional and collaborative working environment.

**Required Digital Marketing and Content Specialist – Riyadh**

We are looking for a person with experience in managing digital ads and search engines, who is capable of creating suitable content for social media and advertising campaigns.

**Tasks:**
Managing advertising campaigns on Google, Meta, and TikTok
Improving visibility in search engines SEO
Writing and creating attractive marketing content
Monitoring ad performance and improving results
Proposing content ideas and campaigns to increase reach and clients
Coordinating with the team to develop the marketing identity of the project

**Requirements:**
Previous experience in digital advertising and search engines
Ability to write content suitable for the Saudi market
Good knowledge of Google Ads, Meta Ads, and TikTok ads
Preferably someone with previous experience in a real estate project or real estate marketing
Being in Riyadh or the ability to work with a team in Riyadh

**Location:** Riyadh
Type of work:**Online and tasks in managing social media accounts


For interested candidates, please send your CV and samples of previous work.

We are looking for a professional digital marketing specialist to join our team in the specialty coffee field, with at least 5 years of experience in digital marketing and e-commerce, to contribute to brand growth and increase sales through digital channels.

Tasks and Responsibilities:

Content and Social Media Management:
• Prepare and implement a monthly marketing content plan.
• Create and publish daily content on:

• Instagram
• Snapchat
• TikTok

• Create creative content ideas for products and offers to increase engagement and sales.
• Write marketing copy (Copywriting) for posts and ads.
• Follow up on comments and messages and improve customer interaction with the brand.

Digital Advertising and Sales Increase:
• Create and manage paid advertising campaigns across digital platforms.
• Prepare ad content from images, videos, and marketing messages.
• Manage and optimize campaigns to achieve the best return on ad spend (ROAS).
• Monitor and analyze campaign results and provide periodic performance reports.
• Experiment with new advertising ideas to increase customers and sales.

E-commerce Store Management (Zid Platform):
• Manage products within the Zid platform.
• Add products and update images, descriptions, and marketing content.
• Optimize product pages to increase the purchase rate.
• Monitor orders and customer experience and coordinate to ensure customer satisfaction.

Sales Development:
• Contribute to increasing e-commerce store sales.
• Work to reach new customers from cafes, hotels, companies, and wholesale stores.
• Develop ideas and campaigns that help grow wholesale sales.

Requirements:

• At least 5 years of experience in digital marketing.
• Practical experience in managing advertising campaigns.
• Strong knowledge of Instagram, TikTok, and Snapchat platforms.
• Experience in e-commerce and sales optimization.
• Ability to create engaging content suitable for the brand.
• Proficiency in reading and analyzing campaign and sales data.
• Preferably experience with the Zid platform or similar e-commerce platforms.

We are looking for someone with a growth mindset, focused on results and increasing sales, not just content posting.

• Develop, implement, and manage a comprehensive marketing strategy that aligns with the company's business goals and brand identity.
• Lead and oversee all marketing activities, including digital marketing, content creation, social media, public relations, and events.
• Conduct thorough market research and competitor analysis to identify new opportunities and trends.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and a strong return on investment.
• Lead, mentor, and develop the marketing team to foster a high-performance and collaborative culture.
• Analyse the performance of marketing campaigns using key metrics and provide regular reports to senior management.
• Ensure all marketing materials and communications are consistent with our brand voice and values.
• Collaborate with internal departments to coordinate marketing efforts and ensure a unified approach to business development.
• Build and maintain strong relationships with media, partners, and key stakeholders.

• A Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in a senior marketing role, preferably as a Marketing Manager, with a strong portfolio of successful campaigns.
• In-depth knowledge of modern marketing techniques and best practices across all channels.
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and manage a team.
• Strong analytical and project management abilities, with a data-driven approach to decision-making.
• Proficiency in using digital marketing tools, analytics platforms, and CRM software.
• Experience working within the Saudi Arabian market is highly desirable.
• Fluency in both English and Arabic.

• Excellent opportunities for professional development and career progression.
• A collaborative and supportive company culture that values innovation and sustainable growth.

• Marketing Planning & Coordination: Oversee marketing planning and integration across departments, ensuring timelines and deliverables are met.
• Strategic Planning & Campaign Management: Develop comprehensive marketing strategies and lead campaign executions across various channels.
• Brand & Communications: Ensure consistent brand messaging and manage content development and asset production.
• Digital & Performance Marketing: Plan and optimize paid media campaigns, utilizing analytics tools to monitor performance.
• Stakeholder Management: Liaise with internal teams and manage external agencies to align marketing efforts.
• Fan Engagement & Experience: Develop initiatives to enhance the fan journey and engage audiences effectively.
• Market & Data Insights: Conduct market research and prepare performance reports with actionable insights.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5-8 years of marketing experience, preferably in sports or entertainment.
• Proven track record in delivering integrated marketing campaigns.
• Strong understanding of digital marketing tools.

• Strategic thinker with excellent project management skills.
• Strong communication and stakeholder management abilities.
• Creative mindset with attention to detail.

• Experience with international sporting events.
• Familiarity with multicultural markets.

About the Role

Prospex Development is seeking a hands-on Performance Marketing Specialist to join its team in Riyadh, Saudi Arabia. This role is designed for an individual who excels in both strategic planning and direct execution of digital marketing activities across various channels. The specialist will oversee paid advertising, email marketing, social media, lead generation, campaign optimization, and reporting.

The ideal candidate will have proven experience in generating qualified leads for B2B businesses and a strong understanding of the Saudi Arabian market. This is a full-time position within a dynamic environment for a results-oriented marketing professional.

Key Responsibilities

• Create, launch, and optimize advertising campaigns on Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads to maximize reach and engagement.
• Manage advertising budgets effectively to ensure optimal allocation and maximize return on investment (ROI).
• Conduct audience research, competitor analysis, and keyword research to inform campaign strategies.
• Continuously monitor campaign performance and implement data-driven adjustments to enhance results and achieve key performance indicators (KPIs).
• Generate qualified leads for both B2B and B2C markets, focusing on quality and conversion potential.
• Develop and optimize lead generation funnels to streamline the customer acquisition process.
• Collaborate with sales teams to improve lead quality and conversion rates, ensuring alignment between marketing and sales objectives.
• Identify and explore new acquisition channels and growth opportunities to expand market reach.
• Perform A/B testing on advertisements, landing pages, audiences, email campaigns, and messaging to identify optimal strategies.
• Analyze campaign data to implement improvements that increase conversion rates and reduce customer acquisition costs.
• Continuously test new strategies, creatives, and targeting approaches to adapt to market trends and competitor activities.
• Build and manage email marketing campaigns and automation workflows to nurture leads and engage customers.
• Create targeted lead nurturing sequences and customer engagement campaigns to foster relationships and drive conversions.
• Monitor and improve key email marketing metrics such as open rates, click-through rates, and conversion rates.
• Manage company social media accounts, including LinkedIn, Facebook, and Instagram, ensuring brand consistency and engagement.
• Create and schedule compelling content aligned with marketing objectives and audience interests.
• Monitor social media engagement, identify opportunities to increase reach, and drive lead generation through social platforms.
• Coordinate with designers and content creators to ensure high-quality marketing materials.
• Track and report on key marketing metrics, including lead volume, cost per lead (CPL), conversion rates, and return on ad spend (ROAS).
• Maintain comprehensive dashboards and provide regular performance reports to stakeholders.
• Utilize data analysis to identify opportunities for growth and campaign improvements, driving continuous optimization.

Qualifications and Requirements

• A minimum of 3 years of experience in performance marketing, digital marketing, or growth marketing.
• Demonstrated experience managing paid advertising campaigns on Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn Ads.
• Strong and proven B2B lead generation experience is essential.
• Experience generating leads for professional services, SaaS, technology, recruitment, financial services, or similar industries.
• Mandatory experience marketing to the Saudi Arabian market.
• Hands-on experience with email marketing platforms and marketing automation tools.
• A solid understanding of conversion tracking, analytics, and attribution models.
• Proficiency with Google Analytics, Google Tag Manager, Meta Business Manager, and LinkedIn Campaign Manager.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Fluent English communication skills are required.

Required Skills

• Performance Marketing
• Digital Marketing
• Growth Marketing
• Paid Advertising
• Meta Ads (Facebook & Instagram)
• Google Ads
• LinkedIn Ads
• Lead Generation
• Campaign Optimization
• Reporting
• A/B Testing
• Email Marketing
• Marketing Automation
• Social Media Management
• Analytics
• Problem-solving
• Google Analytics
• Google Tag Manager
• Meta Business Manager
• LinkedIn Campaign Manager

Work Environment and Details

This is a full-time position located in Riyadh, Saudi Arabia. The role requires 2-5 years of experience in performance marketing or a related field.

• Manage and grow social media platforms
• Create engaging content and marketing campaigns
• Monitor and optimize digital advertising performance
• Support SEO, website updates, and email marketing
• Analyze campaign results and prepare performance reports
• Coordinate with operations, design, and marketing teams

• 2+ years of experience in digital marketing
• Strong knowledge of Meta Ads, Google Ads, and social media platforms
• Experience with content creation and analytics tools
• Excellent communication and organizational skills
• Experience in the F&B or hospitality industry is an advantage

• Dynamic and fast-growing work environment
• Career growth opportunities
• Competitive salary package

About the Role

Starcom Middle East, a company with over 80 years of experience in communications planning and media, is seeking a Media Manager to join its team in Riyadh, Saudi Arabia. The agency focuses on using data and technology to drive progress for people and businesses. As a Media Manager, you will be the main point of contact between the agency and clients, responsible for ensuring projects are delivered on time, within budget, and to a high standard. This role requires strong communication, project management, and a solid understanding of marketing strategies and client needs.

This full-time position offers an opportunity to work with leading marketers and brands. You will be instrumental in developing and executing media plans, building client relationships, and guiding junior team members, all while maintaining high standards of quality and innovation.

Key Responsibilities

• Lead the development and execution of media plans for clients across various industries.
• Collaborate with your reporting manager to align media strategies with client and agency key performance indicators.
• Manage multiple projects simultaneously, including prioritization, deadline adherence, translating strategies into media solutions, and performing under pressure.
• Work with cross-functional teams to develop and implement effective media strategies.
• Manage day-to-day client relationships and communications, building strong rapport.
• Mentor and guide junior planning team members.
• Ensure quality control for all media planning outputs.
• Oversee the team on day-to-day projects, ensuring efficient and accurate execution.
• Understand client requirements, ask relevant questions, and develop comprehensive media plans using digital and offline channels aligned with client objectives.
• Develop channel strategies and activation plans in line with overarching communication plans.
• Take ownership of projects related to media strategy, consumer insights analysis, client business challenges, competitive landscape analysis, media selection, cost-efficiency maximization, timing, and budget allocation by market.
• Oversee and ensure the accuracy of all outputs from executives and administrative staff for internal and external documents.
• Manage the group's administration efficiently and accurately.
• Conduct regular presentations to clients on relevant media trends and developments.
• Develop and maintain knowledge of the media marketplace and opportunities, building relationships with key media owners.
• Innovate and improve current processes to enhance efficiency and effectiveness.
• Proactively raise issues to improve team working and collaboration.
• Communicate confidently, clearly, and concisely.
• Collaborate with stakeholders and embrace an inclusive work environment.
• Contribute to discussions and brainstorming sessions, providing insight and a unique perspective.
• Build relationships quickly with peers and clients.
• Treat others with respect and listen to different perspectives.
• Address problems in a timely manner and develop contingency plans focused on resolution.
• Drive a culture of trust with peers, clients, and stakeholders.

Qualifications and Requirements

• Bachelor's degree in marketing, advertising, or a related field.
• 5-7 years of experience in media planning or a related role, preferably with experience managing a portfolio.
• Proven ability to mentor and lead a team of planning executives.
• Strong organizational skills, a team player mentality, the ability to multitask, and the capacity to work under pressure.
• Digital certifications across major platforms, including Meta (Facebook & Instagram), Google, Snapchat, LinkedIn, Twitter, etc.
• 5-10 years of experience in the media industry.

Required Skills

• Media Planning (Digital and Offline)
• Client Relationship Management
• Project Management
• Marketing Strategy Development
• Data Analysis and Interpretation
• Market Research
• MS Office 365 Suite (Word, Excel, PowerPoint, Teams)
• Proficiency with media planning and buying tools such as Z/X Plan, ETAM, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), and Similar Web.
• Expertise in digital planning tools including DV360, Google Ads, Meta Business Manager, Snapchat Ads Manager, Twitter Ads Manager, and TikTok Ads Manager.
• Commercial Acumen and ROI Analysis
• Channel Strategy Development
• Consumer Insights Analysis
• Competitive Landscape Analysis
• Media Selection and Optimization
• Cost Efficiency Maximization
• Budget Management
• Team Leadership and Mentoring
• Quality Control
• Strategic Thinking
• Creative Thinking
• Presentation Skills
• Negotiation Skills
• Innovation
• Problem Solving
• Collaboration and Teamwork
• Agility and Flexibility
• Curiosity and Open Mindset
• Growth Mindset
• Resilience
• Media Industry Trends and Best Practices
• Communication Skills
• Leadership
• Analytical Skills
• Organizational Skills
• Ability to Multitask
• Ability to Work Under Pressure
• Digital Certifications

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia. Starcom Middle East is a global leader in communications planning and media.