Campaign Planning Manager Al Futtaim Automotive BYD📣 Job Ad

About the Campaign Planning Manager Role

Al-Futtaim is seeking a Campaign Planning Manager to oversee the design, execution, and commercial performance of tactical sales and marketing campaigns across its automotive brand portfolio in Saudi Arabia. This role, based in Riyadh, operates at the intersection of Product, Pricing, Sales Operations, and Marketing. The Campaign Planning Manager will translate market intelligence and inventory realities into campaigns that aim to protect margin, accelerate stock turn, and enhance competitive positioning within the Saudi Arabian automotive market. This is a full-time, commercially accountable position with direct visibility to Brand General Managers and senior leadership, with success measured by volume delivery, profitability, ROI per campaign, and the quality of decision-making support provided.

Campaign Strategy and Execution

The Campaign Planning Manager is responsible for developing and implementing the quarterly tactical campaign calendar, aligned with objectives for volume, profit, market share, and stock aging. This includes designing both proactive campaigns (*, lifecycle, seasonal, model launches) and reactive campaigns (*, competitor-led, demand shifts). The role involves translating stock position, model mix, and aging inventory into campaign mechanics designed to protect gross margin. Collaboration with Brand General Managers is essential to ensure alignment on offer structure, target segments, and execution timelines. The manager will govern campaign briefs from concept through to retail activation across showroom, digital, and CRM channels.

Commercial and Market Analysis

This role requires continuous monitoring of competitor pricing, offers, finance promotions, and trade-in programs across the Saudi Arabian market. The Campaign Planning Manager will build data-driven campaign business cases, outlining clear assumptions on volume uplift, margin impact, and breakeven points. Identifying opportunities in market segments, customer profiles, and channels to drive incremental demand is a key responsibility. Furthermore, the role involves translating market intelligence into early-warning signals for Sales and Pricing leadership.

Performance Tracking and Optimization

Performance tracking against committed KPIs, including enquiries, conversion rates, units sold, revenue, gross profit, and ROI, is critical. The Campaign Planning Manager will conduct mid-flight reviews and recommend corrective actions for underperforming campaigns. Post-campaign reviews will be led to identify lessons learned, conduct ROI analysis, and provide recommendations for future campaign cycles. A structured performance scorecard, accessible to brand and commercial leadership, will be built and maintained.

Cross-Functional Collaboration and Stakeholder Management

Close collaboration with Product & Pricing, Sales Operations, Marketing, Digital, and Aftersales teams is required to ensure consistency across the customer journey. Alignment of campaign messaging, finance offers, and trade-in programs across showroom, online, and CRM touchpoints is essential. Coordination with Network and Retail Operations teams will ensure dealer readiness and execution discipline. The Campaign Planning Manager will present campaign plans, performance dashboards, and corrective recommendations to senior leadership and OEM principals, and support monthly business reviews with commercial commentary on campaign contributions. Management of OEM marketing fund utilization, claims, and reporting in line with principal guidelines is also part of the role.

Qualifications and Skills

Candidates should possess a Bachelor's degree in Business, Marketing, Engineering, Economics, or a related discipline, with an MBA being an advantage. A minimum of 8–10 years of experience in automotive marketing, campaign planning, product planning, or commercial roles is required. Prior experience with an OEM, national distributor, or large dealer group is strongly preferred. GCC market experience is mandatory, with direct KSA market experience being a significant advantage. Proficiency in reporting and analytics tools such as advanced Excel, Power BI, or Tableau, along with working knowledge of CRM, DMS, and automotive digital marketing platforms, is necessary. The role demands a strong commercial and analytical mindset, deep understanding of automotive retail dynamics, proven stakeholder management abilities, comfort with large datasets, sharp commercial storytelling, strong project management discipline, high ownership, decisiveness, and a bias for action.