Media Buyer📣 Job Ad

About the Role

Al Farabi Medical Group is seeking a Saudi National Media Buyer to join their team in Riyadh. This role is responsible for the strategic planning, execution, and optimization of digital advertising campaigns across various platforms. The primary objective is to maximize return on investment (ROI), drive campaign performance, enhance efficiency, and generate high-quality leads.

As a Media Buyer, you will play a crucial role in shaping the company's digital advertising strategy, ensuring campaigns are data-driven, cost-effective, and aligned with overall marketing objectives. This position offers an opportunity for a performance-focused individual to make a significant impact within a leading medical group.

Key Responsibilities

• Plan and execute paid media campaigns across key digital advertising platforms, including Google Ads and Meta Ads.
• Manage advertising budgets effectively to achieve optimal return on investment (ROI) and meet performance targets.
• Continuously monitor, analyze, and report on campaign performance, identifying trends and areas for improvement.
• Optimize campaigns through data-driven insights and A/B testing to enhance efficiency and effectiveness.
• Collaborate with internal marketing and content teams to ensure cohesive campaign strategies and messaging.
• Stay informed of the latest digital marketing trends, best practices, and emerging platforms.

Qualifications and Requirements

• Must be a Saudi National.
• Possess 2-4 years of direct experience in Media Buying.
• Demonstrated experience managing and optimizing campaigns on Google Ads and Meta Ads.
• Strong analytical skills with a proven track record in performance marketing.
• Ability to effectively manage advertising budgets and deliver measurable results.
• Proficiency in using analytics tools such as Google Analytics.

Required Skills

• Expertise in Google Ads and Meta Ads campaign management.
• Proficiency in Google Analytics for performance tracking and analysis.
• Strong understanding and application of performance marketing principles.
• Proven ability in budget management for advertising campaigns.
• Experience with A/B testing methodologies for campaign optimization.
• Knowledge of conversion rate optimization (CRO) strategies.

Additional Information

This is a full-time position based in Riyadh, Saudi Arabia. The role requires 2-5 years of relevant experience. Preferred qualifications include certifications in Digital Marketing or Paid Media, and experience with tracking tools such as Pixel and Tag Manager.

Key performance indicators (KPIs) for this role will include Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Conversion Rate, and Lead Generation Growth.