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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationJeddah

About the Role

Florose is seeking a driven Media Buyer / Performance Marketer to join its team in Jeddah, Makkah, Saudi Arabia. This full-time position is designed for a professional with hands-on experience in mobile application and e-commerce performance marketing. The role requires a strong understanding of attribution, analytics, and growth strategies within the Saudi market. The Media Buyer / Performance Marketer will be responsible for driving user acquisition, engagement, and revenue through strategic paid advertising initiatives, playing a key role in planning, launching, and optimizing campaigns across digital platforms to achieve maximum return on ad spend (ROAS) and key performance indicators (KPIs).

Key Responsibilities

  • Plan, launch, and optimize paid advertising campaigns across Meta, Google, TikTok, Snapchat, and other relevant channels.
  • Manage and execute performance marketing campaigns for mobile applications and e-commerce businesses, focusing on measurable results.
  • Monitor daily campaign performance and implement data-driven optimizations to meet and exceed KPIs and ROAS targets.
  • Analyze customer journeys, evaluate attribution models, and assess funnel performance to identify improvement areas.
  • Collaborate with creative and content teams to develop effective ad creatives and messaging.
  • Track, analyze, and report on campaign results, providing actionable insights and strategic recommendations.
  • Leverage app attribution and analytics platforms to understand user behavior and campaign effectiveness.
  • Conduct audience research, implement A/B testing, and develop scaling strategies for successful campaigns.
  • Optimize acquisition, retention, and conversion campaigns for sustainable growth.
  • Stay informed about market trends, platform updates, and best practices in the Saudi Arabian digital marketing landscape.

Qualifications and Requirements

  • Bachelor's degree in Marketing or a related field.
  • Proven experience as a Media Buyer or Performance Marketer.
  • Strong hands-on experience managing mobile app marketing and e-commerce campaigns.
  • Demonstrated experience with Mobile Measurement Partners (MMPs) such as AppsFlyer and Adjust.
  • Proficiency with analytical and tracking tools including Google Analytics, Mixpanel, and similar platforms.
  • A strong understanding of attribution, tracking methodologies, and data analysis principles.
  • Experience working in startup or fast-paced environments is highly valued.
  • A good understanding of the Saudi market, including user behavior and cultural nuances.
  • Ability to effectively manage advertising budgets and scale campaigns efficiently.
  • Excellent communication and reporting skills, with the ability to present complex data clearly.
  • Proficiency in both Arabic and English is required.
  • A minimum of 4 years of relevant professional experience.

Required Skills

  • Media Buying
  • Performance Marketing
  • Mobile App Marketing
  • E-commerce Marketing
  • Attribution Modeling
  • Data Analytics
  • Growth Strategies
  • Paid Advertising Campaign Management
  • Meta Ads (Facebook/Instagram)
  • Google Ads (Search, Display, YouTube)
  • TikTok Ads
  • Snapchat Ads
  • KPI Monitoring and Optimization
  • ROAS Optimization
  • Customer Journey Analysis
  • Funnel Performance Analysis
  • Creative and Content Collaboration
  • Campaign Reporting and Insights
  • Mobile Measurement Partners (MMPs) - AppsFlyer, Adjust
  • Analytical and Tracking Tools - Google Analytics, Mixpanel
  • Audience Research
  • A/B Testing
  • Campaign Scaling Strategies
  • Acquisition Campaigns
  • Retention Campaigns
  • Conversion Campaigns
  • Market Trend Analysis
  • Budget Management
  • Strong Communication Skills
  • Reporting Skills

Work Context

This is a full-time position based in Jeddah, Makkah, Saudi Arabia. The role requires a minimum of 5-10 years of relevant professional experience. The company is Florose.


Requirements

  • Requires 5-10 Years experience

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