Media Buyer / Performance Marketer📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Jeddah |
About the Role
Florose is seeking a driven Media Buyer / Performance Marketer to join its team in Jeddah, Makkah, Saudi Arabia. This full-time position is designed for a professional with hands-on experience in mobile application and e-commerce performance marketing. The role requires a strong understanding of attribution, analytics, and growth strategies within the Saudi market. The Media Buyer / Performance Marketer will be responsible for driving user acquisition, engagement, and revenue through strategic paid advertising initiatives, playing a key role in planning, launching, and optimizing campaigns across digital platforms to achieve maximum return on ad spend (ROAS) and key performance indicators (KPIs).
Key Responsibilities
- Plan, launch, and optimize paid advertising campaigns across Meta, Google, TikTok, Snapchat, and other relevant channels.
- Manage and execute performance marketing campaigns for mobile applications and e-commerce businesses, focusing on measurable results.
- Monitor daily campaign performance and implement data-driven optimizations to meet and exceed KPIs and ROAS targets.
- Analyze customer journeys, evaluate attribution models, and assess funnel performance to identify improvement areas.
- Collaborate with creative and content teams to develop effective ad creatives and messaging.
- Track, analyze, and report on campaign results, providing actionable insights and strategic recommendations.
- Leverage app attribution and analytics platforms to understand user behavior and campaign effectiveness.
- Conduct audience research, implement A/B testing, and develop scaling strategies for successful campaigns.
- Optimize acquisition, retention, and conversion campaigns for sustainable growth.
- Stay informed about market trends, platform updates, and best practices in the Saudi Arabian digital marketing landscape.
Qualifications and Requirements
- Bachelor's degree in Marketing or a related field.
- Proven experience as a Media Buyer or Performance Marketer.
- Strong hands-on experience managing mobile app marketing and e-commerce campaigns.
- Demonstrated experience with Mobile Measurement Partners (MMPs) such as AppsFlyer and Adjust.
- Proficiency with analytical and tracking tools including Google Analytics, Mixpanel, and similar platforms.
- A strong understanding of attribution, tracking methodologies, and data analysis principles.
- Experience working in startup or fast-paced environments is highly valued.
- A good understanding of the Saudi market, including user behavior and cultural nuances.
- Ability to effectively manage advertising budgets and scale campaigns efficiently.
- Excellent communication and reporting skills, with the ability to present complex data clearly.
- Proficiency in both Arabic and English is required.
- A minimum of 4 years of relevant professional experience.
Required Skills
- Media Buying
- Performance Marketing
- Mobile App Marketing
- E-commerce Marketing
- Attribution Modeling
- Data Analytics
- Growth Strategies
- Paid Advertising Campaign Management
- Meta Ads (Facebook/Instagram)
- Google Ads (Search, Display, YouTube)
- TikTok Ads
- Snapchat Ads
- KPI Monitoring and Optimization
- ROAS Optimization
- Customer Journey Analysis
- Funnel Performance Analysis
- Creative and Content Collaboration
- Campaign Reporting and Insights
- Mobile Measurement Partners (MMPs) - AppsFlyer, Adjust
- Analytical and Tracking Tools - Google Analytics, Mixpanel
- Audience Research
- A/B Testing
- Campaign Scaling Strategies
- Acquisition Campaigns
- Retention Campaigns
- Conversion Campaigns
- Market Trend Analysis
- Budget Management
- Strong Communication Skills
- Reporting Skills
Work Context
This is a full-time position based in Jeddah, Makkah, Saudi Arabia. The role requires a minimum of 5-10 years of relevant professional experience. The company is Florose.
Requirements
- Requires 5-10 Years experience
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