Media Buyer / Performance Marketer📣 Job Ad

About the Role

Florose is seeking a driven Media Buyer / Performance Marketer to join its team in Jeddah, Makkah, Saudi Arabia. This full-time position is designed for a professional with hands-on experience in mobile application and e-commerce performance marketing. The role requires a strong understanding of attribution, analytics, and growth strategies within the Saudi market. The Media Buyer / Performance Marketer will be responsible for driving user acquisition, engagement, and revenue through strategic paid advertising initiatives, playing a key role in planning, launching, and optimizing campaigns across digital platforms to achieve maximum return on ad spend (ROAS) and key performance indicators (KPIs).

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across Meta, Google, TikTok, Snapchat, and other relevant channels.
• Manage and execute performance marketing campaigns for mobile applications and e-commerce businesses, focusing on measurable results.
• Monitor daily campaign performance and implement data-driven optimizations to meet and exceed KPIs and ROAS targets.
• Analyze customer journeys, evaluate attribution models, and assess funnel performance to identify improvement areas.
• Collaborate with creative and content teams to develop effective ad creatives and messaging.
• Track, analyze, and report on campaign results, providing actionable insights and strategic recommendations.
• Leverage app attribution and analytics platforms to understand user behavior and campaign effectiveness.
• Conduct audience research, implement A/B testing, and develop scaling strategies for successful campaigns.
• Optimize acquisition, retention, and conversion campaigns for sustainable growth.
• Stay informed about market trends, platform updates, and best practices in the Saudi Arabian digital marketing landscape.

Qualifications and Requirements

• Bachelor's degree in Marketing or a related field.
• Proven experience as a Media Buyer or Performance Marketer.
• Strong hands-on experience managing mobile app marketing and e-commerce campaigns.
• Demonstrated experience with Mobile Measurement Partners (MMPs) such as AppsFlyer and Adjust.
• Proficiency with analytical and tracking tools including Google Analytics, Mixpanel, and similar platforms.
• A strong understanding of attribution, tracking methodologies, and data analysis principles.
• Experience working in startup or fast-paced environments is highly valued.
• A good understanding of the Saudi market, including user behavior and cultural nuances.
• Ability to effectively manage advertising budgets and scale campaigns efficiently.
• Excellent communication and reporting skills, with the ability to present complex data clearly.
• Proficiency in both Arabic and English is required.
• A minimum of 4 years of relevant professional experience.

Required Skills

• Media Buying
• Performance Marketing
• Mobile App Marketing
• E-commerce Marketing
• Attribution Modeling
• Data Analytics
• Growth Strategies
• Paid Advertising Campaign Management
• Meta Ads (Facebook/Instagram)
• Google Ads (Search, Display, YouTube)
• TikTok Ads
• Snapchat Ads
• KPI Monitoring and Optimization
• ROAS Optimization
• Customer Journey Analysis
• Funnel Performance Analysis
• Creative and Content Collaboration
• Campaign Reporting and Insights
• Mobile Measurement Partners (MMPs) - AppsFlyer, Adjust
• Analytical and Tracking Tools - Google Analytics, Mixpanel
• Audience Research
• A/B Testing
• Campaign Scaling Strategies
• Acquisition Campaigns
• Retention Campaigns
• Conversion Campaigns
• Market Trend Analysis
• Budget Management
• Strong Communication Skills
• Reporting Skills

Work Context

This is a full-time position based in Jeddah, Makkah, Saudi Arabia. The role requires a minimum of 5-10 years of relevant professional experience. The company is Florose.