Senior Performance Media Buyer📣 Job Ad

About the Role

Tamkeen is seeking a highly strategic and analytical Senior Performance Media Buyer to join our team in Makkah, Saudi Arabia. This role is central to our growth, requiring a deep understanding of digital advertising and a passion for optimizing campaigns for maximum Return on Ad Spend (ROAS). The position involves scaling successful initiatives within high-budget environments and thrives on data-driven decision-making. As a Senior Performance Media Buyer, you will be responsible for the end-to-end planning, execution, and optimization of performance marketing campaigns across various digital platforms, playing a crucial role in driving measurable results and contributing to Tamkeen's overall business objectives.

Key Responsibilities

• Execute cross-channel media strategies with a strong focus on performance and scalability.
• Analyze campaign performance data meticulously to optimize for maximum ROAS and achieve key performance indicators.
• Manage substantial advertising budgets with full ownership and accountability for their effective allocation and utilization.
• Conduct in-depth A/B testing, audience segmentation, and funnel optimization to enhance campaign efficiency and effectiveness.
• Collaborate closely with creative and analytics teams to ensure cohesive campaign strategies and drive overall success.
• Stay continuously updated on the latest digital marketing trends and platform changes to maintain a competitive edge.
• Prepare and present comprehensive campaign reports, including key insights and actionable recommendations.

Required Qualifications

• Proven experience in performance media buying, specifically managing 7-figure USD ad budgets.
• Demonstrated mastery of media planning principles, effective bidding strategies, precise audience targeting, and robust conversion tracking methodologies.
• Strong analytical skills with a proven ability to derive actionable insights from complex datasets.
• In-depth understanding of various attribution models, tracking implementation, and event setup configurations.
• Excellent communication and presentation skills, with the ability to clearly articulate campaign performance and strategic recommendations.
• Up-to-date knowledge of the latest trends and best practices in digital marketing and media platforms.

Key Skills

• Performance Media Buying
• Digital Advertising Strategy
• ROAS Optimization
• Campaign Optimization
• Media Planning
• Bidding Strategies
• Audience Targeting
• Conversion Tracking
• Data Analysis
• Attribution Models
• Tracking Implementation
• Event Setups
• Communication Skills
• Presentation Skills
• Digital Marketing Trends
• Media Platforms Expertise

Work Environment and Experience

This is a full-time position based in Makkah, Makkah Region, Saudi Arabia. The role requires over 10 years of experience in performance media buying. You will have the opportunity to work on high-impact, large-scale campaigns across the GCC and collaborate with a dynamic team. The company fosters a culture that values experimentation, ownership, and bold ideas, offering a clear growth path with performance-based rewards.