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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationMakkah

About the Role

Tamkeen is seeking a highly strategic and analytical Senior Performance Media Buyer to join our team in Makkah, Saudi Arabia. This role is central to our growth, requiring a deep understanding of digital advertising and a passion for optimizing campaigns for maximum Return on Ad Spend (ROAS). The position involves scaling successful initiatives within high-budget environments and thrives on data-driven decision-making. As a Senior Performance Media Buyer, you will be responsible for the end-to-end planning, execution, and optimization of performance marketing campaigns across various digital platforms, playing a crucial role in driving measurable results and contributing to Tamkeen's overall business objectives.

Key Responsibilities

  • Execute cross-channel media strategies with a strong focus on performance and scalability.
  • Analyze campaign performance data meticulously to optimize for maximum ROAS and achieve key performance indicators.
  • Manage substantial advertising budgets with full ownership and accountability for their effective allocation and utilization.
  • Conduct in-depth A/B testing, audience segmentation, and funnel optimization to enhance campaign efficiency and effectiveness.
  • Collaborate closely with creative and analytics teams to ensure cohesive campaign strategies and drive overall success.
  • Stay continuously updated on the latest digital marketing trends and platform changes to maintain a competitive edge.
  • Prepare and present comprehensive campaign reports, including key insights and actionable recommendations.

Required Qualifications

  • Proven experience in performance media buying, specifically managing 7-figure USD ad budgets.
  • Demonstrated mastery of media planning principles, effective bidding strategies, precise audience targeting, and robust conversion tracking methodologies.
  • Strong analytical skills with a proven ability to derive actionable insights from complex datasets.
  • In-depth understanding of various attribution models, tracking implementation, and event setup configurations.
  • Excellent communication and presentation skills, with the ability to clearly articulate campaign performance and strategic recommendations.
  • Up-to-date knowledge of the latest trends and best practices in digital marketing and media platforms.

Key Skills

  • Performance Media Buying
  • Digital Advertising Strategy
  • ROAS Optimization
  • Campaign Optimization
  • Media Planning
  • Bidding Strategies
  • Audience Targeting
  • Conversion Tracking
  • Data Analysis
  • Attribution Models
  • Tracking Implementation
  • Event Setups
  • Communication Skills
  • Presentation Skills
  • Digital Marketing Trends
  • Media Platforms Expertise

Work Environment and Experience

This is a full-time position based in Makkah, Makkah Region, Saudi Arabia. The role requires over 10 years of experience in performance media buying. You will have the opportunity to work on high-impact, large-scale campaigns across the GCC and collaborate with a dynamic team. The company fosters a culture that values experimentation, ownership, and bold ideas, offering a clear growth path with performance-based rewards.


Requirements

  • Requires +10 Years experience

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