Brand Trainer-Adidas📣 Job Ad

About the Role

Apparel Group is seeking a Brand Trainer for Adidas, based in Riyadh, Saudi Arabia. This role is central to ensuring store team members possess the necessary product knowledge and customer service expertise to drive sales and enhance the overall brand experience. The Brand Trainer will contribute to fostering a high-performance culture and supporting the development of future retail leaders.

The primary objective is to deliver comprehensive, brand-specific training across multiple store locations. This involves equipping staff with the skills and knowledge to meet and exceed customer expectations, while also supporting succession planning by identifying and nurturing high-potential employees.

Key Responsibilities

• Conduct regular in-store training sessions across assigned Adidas stores to ensure consistent brand knowledge and customer service excellence.
• Facilitate effective onboarding sessions for new joiners and deliver refresher training for existing staff.
• Ensure all training programs and content align strictly with brand standards and business goals.
• Monitor store and individual Key Performance Indicators (KPIs) to identify specific training needs and areas for improvement.
• Customize training interventions to address identified performance gaps and support store target achievement.
• Provide constructive feedback and ongoing coaching to store teams post-training to reinforce learning and promote continuous development.
• Stay updated on all new product launches and ensure store staff are informed and confident in their selling techniques.
• Actively promote the Adidas brand culture and ensure teams represent the brand accurately and professionally.
• Identify high-potential store employees and support their individual development plans for career progression.
• Collaborate with store management to track employee progress and provide developmental feedback.
• Maintain accurate training attendance records and submit regular reports detailing training impact and progress.
• Share performance insights and training outcomes with Area Managers and the Brand Training Manager.

Qualifications and Requirements

• Bachelor’s degree in Business, Retail, or a closely related field.
• 2 to 3 years of experience in retail or brand training, with a preference for experience within a multi-store retail environment.
• Strong knowledge of retail operations and customer service best practices.
• Proven ability to analyze performance data and translate it into actionable training plans.

Required Skills

• Exceptional product knowledge specific to the Adidas brand.
• Proficiency in delivering outstanding customer service.
• Strong sales acumen and techniques.
• Excellent presentation and public speaking skills.
• Superior communication and interpersonal skills, enabling effective engagement with diverse teams.
• Aptitude for performance analysis and data interpretation.

Work Context

This is a full-time position for a Brand Trainer-Adidas, located in Riyadh, Saudi Arabia. The role requires 2-5 years of experience. The company is Apparel Group.