Digital Daily Banking & CASA Growth SME📣 Job Ad

About the Digital Daily Banking & CASA Growth SME Role

TAWANTECH is seeking a Digital Daily Banking & CASA Growth SME to drive growth and enhance digital banking experiences. This is a full-time position requiring 0-1 years of experience. The salary for this role is not disclosed.

Role Overview and Objectives

The Digital Daily Banking & CASA Growth SME will be instrumental in developing and implementing strategies to expand digital banking adoption and increase Current Account Savings Account (CASA) growth. This role involves a deep understanding of customer behavior, digital product development, and market benchmarking to create differentiated customer propositions.

Key Responsibilities

• Coordinate and lead cross-functional working groups to achieve strategic objectives.
• Define individual and team KPIs, and manage the governance calendar.
• Manage escalation paths, risk registers, and facilitate issue resolution.
• Develop and maintain an analytical dashboard to track key customer engagement metrics.
• Analyze customer financial behaviors, balances, product usage, and transaction patterns.
• Benchmark daily banking propositions, features, and incentives against peer KSA banks.
• Design differentiated propositions tailored for various customer tiers.
• Conduct and synthesize findings from customer interviews and focus groups.
• Lead cost-benefit analysis for proposed initiatives.
• Map the current account opening journey, identifying pain points and areas for improvement.
• Benchmark peer KSA account opening best practices and digital onboarding standards.
• Redesign a streamlined, digital-first account opening journey.
• Oversee UX/UI build and IT requirements definition for digital journeys.
• Lead pilot programs, measure adoption and turnaround times, and implement iterative improvements.
• Map digital banking customer journeys across mobile and web platforms.
• Identify and document UX/UI discrepancies and friction points within customer journeys.
• Prioritize improvement opportunities based on customer impact, implementation effort, and strategic importance.
• Develop detailed specifications for prioritized initiatives.
• Analyze customer login frequency, transaction types, volumes, and CASA balances to identify rewardable behaviors.
• Benchmark loyalty program structures at peer banks.
• Design the rewards program, defining earning/redemption mechanics and benefit tiers.
• Integrate the loyalty system with the Credit Card loyalty platform.
• Oversee pilot rollout of loyalty programs and monitor adoption rates.
• Define bancassurance objectives and align on the partnership/distribution model.
• Conduct market analysis and financial feasibility/ROI modeling for bancassurance products.
• Lead partner identification, commercial negotiation, and agreement finalization for bancassurance.
• Manage the SAMA regulatory approval process end-to-end for bancassurance initiatives.
• Oversee API and system integration for bancassurance journeys.
• Ensure channel and staff readiness, including training and regulatory certification for new propositions.
• Design and deliver training programs for various teams on new propositions, processes, and compliance requirements.
• Develop communication guidelines, sales scripts, and internal engagement materials.

Required Experience and Skills

• 0-1 years of experience in a relevant field.
• Proficiency in analyzing customer data and financial behaviors.
• Experience in digital product development and journey mapping.
• Familiarity with benchmarking and competitive analysis.
• Strong understanding of UX/UI principles and customer-centric design.
• Ability to manage cross-functional teams and projects.
• Excellent analytical and problem-solving skills.
• Effective communication and presentation skills.

Work Type and Environment

This is a full-time position. Further details regarding the work environment and location are not provided.