Digital Marketing Specialist📣 Job Ad

About the Role

CleanLife is seeking a Digital Marketing Specialist to join its team in Riyadh, Saudi Arabia. This full-time position is focused on enhancing brand awareness, attracting new customers, and driving company growth through strategic digital marketing initiatives. The role involves planning, executing, and optimizing comprehensive digital campaigns across various platforms to elevate CleanLife's online presence and campaign performance. The specialist will develop and implement data-driven strategies that align with business objectives and resonate with the target audience.

Key Responsibilities

• Develop and implement comprehensive digital marketing plans across social media, search engines, and email marketing channels to achieve company goals.
• Manage and optimize paid advertising campaigns on platforms including Google Ads, Meta Ads, and TikTok Ads to maximize return on investment.
• Monitor the performance of the company’s digital platforms, utilizing analytics tools to interpret data and identify areas for improvement.
• Collaborate with content and design teams to ensure the creation of consistent, engaging, and impactful marketing content.
• Perform Search Engine Optimization (SEO) activities to enhance website ranking and overall online visibility.
• Track key performance indicators (KPIs) and prepare regular reports detailing campaign performance, insights, and recommended strategies for enhancement.
• Analyze market trends and competitor activities to identify emerging opportunities and inform marketing strategy development.
• Manage customer databases for targeted email marketing campaigns and execute these campaigns to drive engagement and conversions.
• Contribute to the enhancement of the company’s digital identity and overall online presence.
• Test and optimize landing pages to improve user experience and increase conversion rates.
• Stay informed about the latest digital marketing trends, tools, and advertising technologies.

Qualifications and Requirements

• A Diploma or Bachelor’s degree in Marketing, Business Administration, Digital Media, or a closely related field.
• A minimum of 3 to 5 years of proven experience in digital marketing or advertising management.
• Advanced proficiency in using advertising and analytics tools, including Google Analytics, Meta Business Suite, Google Ads Manager, and SEO tools such as Ahrefs and SEMrush.
• A strong understanding of user behavior and digital customer experience (UX) principles.
• Excellent analytical, communication, and organizational skills.
• The ability to thrive in a fast-paced environment and effectively manage multiple campaigns simultaneously.

Required Skills

• Digital Marketing Strategy
• Social Media Marketing
• Search Engine Marketing (SEM)
• Email Marketing
• Google Ads Management
• Meta Ads Management
• TikTok Ads Management
• Analytics Tools Proficiency
• Content Creation Collaboration
• Search Engine Optimization (SEO)
• Key Performance Indicator (KPI) Tracking
• Market Trend Analysis
• Customer Database Management
• Online Presence Management
• Landing Page Optimization
• Digital Marketing Trends Awareness
• Advertising Technologies Knowledge
• Google Analytics Expertise
• Meta Business Suite Proficiency
• Google Ads Manager Expertise
• Ahrefs Proficiency
• SEMrush Proficiency
• User Behavior Analysis
• Digital Customer Experience (UX) Understanding
• Analytical Skills
• Communication Skills
• Organizational Skills
• Time Management

Work Environment and Details

This is a full-time position based in Riyadh, Saudi Arabia. The role requires 2-5 years of experience in digital marketing. The company offers a dynamic environment where strategic digital marketing initiatives are key to business growth.