Marketing Manager (F&B Retail Specialty Coffee)📣 Job Ad

About the Role

We are seeking an experienced Marketing Manager to join a leading brand in the specialty coffee sector. This is a full-time position based in Riyadh, Saudi Arabia. The role involves developing and executing marketing strategies to enhance brand presence, drive customer engagement, and increase sales within the F&B retail market. The ideal candidate will be a strategic thinker with a passion for specialty coffee and a proven record in a similar environment.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives to improve brand awareness and market share.
• Plan, execute, and oversee marketing campaigns across digital marketing, social media, in-store promotions, and local events.
• Manage the brand's digital presence, including content creation for social media, websites, and email marketing.
• Analyze market trends, customer insights, and competitor activities to identify growth and innovation opportunities.
• Manage the marketing budget, ensuring campaigns deliver a strong return on investment.
• Collaborate with internal teams, such as operations and product development, to ensure a cohesive brand message and customer experience.
• Build and maintain relationships with media, influencers, and strategic partners to increase brand visibility.
• Track and report on the performance of marketing campaigns, using data to inform future strategies.

Required Qualifications

• Proven experience as a Marketing Manager, preferably within the F&B, retail, or hospitality sectors.
• Specific experience and a strong passion for the specialty coffee industry are highly desirable.
• A bachelor's degree in Marketing, Business, or a related field.
• Demonstrable experience in leading and managing digital marketing, social media, and advertising campaigns.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Strong written and verbal communication skills in English; proficiency in Arabic is a significant advantage.
• A creative mindset with attention to detail and brand aesthetics.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.

Experience and Work Type

The role requires 5-10 years of relevant experience. This is a full-time position.

Location

This position is based in Riyadh, Saudi Arabia.