Marketing Manager

About Mawj Marketing and the Role

Mawj Marketing, a Riyadh-based marketing group, operates across education, hospitality, real estate, and technology sectors. The company is building an in-house team covering account management, media, creative, and production. This full-time Marketing Manager role is based in Riyadh, Saudi Arabia, and involves leading marketing efforts for a portfolio of brands, focusing on business results such as enrolments, bookings, sales, and conversion rates.

Key Responsibilities

• Develop and execute annual, quarterly, and monthly marketing plans, including objectives, audience targeting, channels, and budgets.
• Lead paid media campaigns across platforms such as Meta, Google, Snapchat, TikTok, and LinkedIn, optimizing for qualified leads, bookings, and sales.
• Manage the entire conversion funnel, identifying and addressing issues in landing pages, forms, response times, and sales follow-up.
• Utilize AI for research, analysis, campaign planning, market intelligence, creative development, and building automated workflows.
• Maintain tracking and attribution standards using GA4, GTM, and CRM data to connect marketing activities with business outcomes.
• Oversee content strategy, calendar, and creative briefs, ensuring alignment with brand and performance objectives.
• Conduct weekly and monthly performance reviews with brand management, presenting results and strategic adjustments.
• Lead and coach account, media, and creative specialists, setting priorities and ensuring quality standards.
• Manage external vendors and production partners, including photographers, video teams, and developers.

Qualifications and Experience

• A minimum of 6 years of professional marketing experience, with 2+ years leading a marketing team or portfolio of accounts.
• Demonstrated experience in an agency, multi-brand, or senior in-house role.
• Deep professional experience and understanding of the Saudi market, consumer behavior, culture, and local dynamics.
• Advanced practical experience using AI in marketing, automation, analysis, and creative workflows.
• Hands-on command of Meta Ads and Google Ads, with working knowledge of Snapchat, TikTok, and LinkedIn.
• Strong knowledge of GA4, GTM, attribution, and conversion tracking.
• Experience with CRM systems such as HubSpot, Zoho, or Salesforce, and connecting ad data with sales and operational results.
• Fluent in both Arabic and English, written and spoken.
• Must currently reside in Riyadh and possess a proven understanding of the local market.

Key Performance Indicators

Success in this role will be assessed based on strategy quality, lead quality, conversion improvement, cost efficiency, revenue contribution, attribution and reporting accuracy, problem diagnosis, campaign execution, team performance, and intelligent use of AI.

Initial 90-Day Objectives

• Conduct a comprehensive audit of existing marketing strategies, campaigns, and media structures.
• Review tracking, attribution, CRM, and post-lead processes to identify funnel leaks.
• Audit the team's use of AI and identify automation opportunities.
• Establish baseline KPIs, improve dashboards, and introduce a clear weekly marketing rhythm.
• Present a prioritized improvement plan and implement quick wins.

Application Process

Candidates are invited to apply through LinkedIn with their CV and two or three campaigns they personally led. Each campaign submission should include the business objective, specific responsibilities, approximate budget, numerical results, changes made during the campaign, post-lead outcomes, and an example of professional AI use. Shortlisted candidates will complete a practical case study before the final interview.