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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh
Join Digital Knowledge Company as a Marketing Manager!
We are seeking a dynamic and experienced Marketing Manager to lead our marketing and student recruitment efforts at the University of Wollongong in Riyadh. In this role, you will be responsible for achieving strategic and operational goals while enhancing the university's brand in local and regional markets.

Key Responsibilities:
  • Strategic Planning and Organization:
    • Develop a comprehensive annual marketing plan.
    • Design and improve the team's organizational structure.
    • Manage the marketing budget effectively.
  • Team Leadership and Performance Management:
    • Lead the marketing and student recruitment team to meet KPIs.
    • Foster a positive company culture.
    • Provide professional development opportunities.
  • Marketing Campaign Management:
    • Plan and execute integrated marketing campaigns.
    • Create promotional materials aligned with brand guidelines.
    • Utilize digital tools for performance analysis.
  • Brand Management and Market Analysis:
    • Monitor and enhance the university’s market image.
    • Conduct market research to refine strategies.
    • Use data to support decision-making.
  • Stakeholder Relations:
    • Build relationships with internal and external stakeholders.
    • Support university initiatives through communication.
  • Student Recruitment and Applicant Journey Improvement:
    • Lead strategies from initial awareness to enrollment.
    • Organize promotional events such as open days.

Qualifications:
  • Educational:
    • Bachelor’s degree in Marketing, Communication, or related field (required).
    • Postgraduate qualification in Marketing (preferred).
  • Experience:
    • Minimum 5 years in marketing or recruitment in higher education.
    • Proven experience in team leadership and achieving targets.
    • Strong digital marketing experience.
  • Skills:
    • Strong communication skills in English (Arabic is a plus).
    • Leadership and analytical skills.
    • Effective negotiation and stakeholder management.
    • Ability to work under pressure.

Requirements

  • Requires 2-5 Years experience

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