Marketing Specialist

Join Hatif as a Marketing Specialist (Content-Led)!
In this exciting full-time role based in Riyadh, you will be at the forefront of creating engaging short-form video content for platforms like TikTok and Instagram. Your primary objective will be to generate demand for Hatif, enhance product awareness, and attract qualified business owners to our services.

About Hatif:
Hatif is transforming the traditional business phone system for SMBs and mid-sized companies by eliminating the need for SIM cards and hardware. From a mobile app, we enable companies to utilize one unified number for all their employee communications, serving various sectors such as real estate, healthcare, and technology.

Key Responsibilities:

• Develop video content concepts that address real merchant pain points and showcase Hatif's use cases.
• Craft compelling hooks, scripts, and outlines for short-form videos.
• Film and direct vertical videos optimized for TikTok and Instagram.
• Edit videos to maintain a flow that feels authentic and engaging.
• Publish content regularly on social media, including writing captions and calls-to-action.
• Analyze performance metrics and report key learnings.
• Experiment with different content strategies to enhance engagement.
• Collaborate with Sales to pinpoint content that generates high-quality leads.
• Stay updated on TikTok/Instagram trends and adapt content accordingly.

Join us in crafting narratives that connect with SMB owners and drive action!

Join Rekaz as a Marketing Specialist!
Rekaz is a leading SaaS platform designed to help service businesses manage their operations efficiently. We empower small and medium-sized businesses in Saudi Arabia with scalable solutions for bookings, subscriptions, and customer relationships.

Role Overview
This is a full-time on-site position located in Riyadh. As a Marketing Specialist (Content-Led), you will focus on creating engaging short-form video content for TikTok and Instagram aimed at increasing demand for Rekaz and attracting qualified merchants to our funnel.

Your Responsibilities:

• Create innovative TikTok and Instagram video concepts based on real merchant pain points.
• Write hooks, scripts, and outlines for short videos.
• Film and direct vertical videos that align with TikTok and Reels’ native formats.
• Edit videos using mobile or desktop tools, adding captions and music.
• Publish content while writing engaging captions and CTAs.
• Monitor performance metrics and run experiments to test different content strategies.
• Collaborate with sales and product teams to align content with merchant needs.
• Stay updated on TikTok and Instagram trends to keep content relevant.

Why Join Us?
If you’re passionate about creating impactful content and want to make a real difference for service businesses in Saudi Arabia, we want to hear from you!